Advertising On A Budget - Part 2: Thinking Small
This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com.
Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was essential. Yet it was also essential to keep our costs down. So we leveraged our monthly newspaper advertising to stretch our marketing dollar as far as we could.
How did we do that? We "thought...
Advertising On A Budget - Part 2: Thinking Small
This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com.
Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was essential. Yet it was also essential to keep our costs down. So we leveraged our monthly newspaper advertising to stretch our marketing dollar as far as we could.
How did we do that? We "thought...
Advertising On A Budget - Part 2: Thinking Small
This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com.
Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was essential. Yet it was also essential to keep our costs down. So we leveraged our monthly newspaper advertising to stretch our marketing dollar as far as we could.
How did we do that? We "thought...
Advertising on a budget -- Part 3: Frequency, frequency, frequency
This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business.
If you don't remember anything else about marketing, remember this: Frequency is king.
The more often you can get your name in front of your potential and current customers, the more likely you will make a sale.
Depending on what study you look at, people need to see your message...
Advertising on a budget -- Part 3: Frequency, frequency, frequency
This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business.
If you don't remember anything else about marketing, remember this: Frequency is king.
The more often you can get your name in front of your potential and current customers, the more likely you will make a sale.
Depending on what study you look at, people need to see your message...
Advertising On A Budget -- Using Print To Drive Traffic Online
I decided to try something a little different and illustrate the marketing challenges of a small business. I'm using one of my clients, PrescottWeddings.com.
PWC is an online resource guide for couples planning their weddings. Along with a ton of information for brides and grooms, the site includes a resource guide where local businesses can advertise their products and services.
We launched PWC in November 2001. Like many...
Affiliate Alternatives; Google Adsense
Affiliate Alternative; Google Adsense by NotePage, Inc.The Rise and Fall of Affiliate ProgramsAffiliate programs were once a great source of online revenue, a savvy webmaster with an eye for marketing could easily parley a site into a money making machine with a little luck and effort. However, the evolution and growth of the Internet has hampered the growth of fortune making affiliate programs. Constant search engine algorithm changes, along with the...
Affiliate Income Booster Techniques
The biggest source of my online income continues to be from participating in and promoting Affiliate programs. They provide a steady flow of checks to the mail box. Some of these checks are for just a few dollars, and some of them are for several hundred dollars. But all of them are a direct result of the principles that we will be discussing in this report.The simplicity of representing a ready made marketing concept is truly enjoyable. All the hard...
Agility = Sustainability
High Engagement, it?s not your standard employee motivation. - All organizations today are faced with intense competition and rapidly changing markets, customers, products, delivery, systems and services. The rate of change is outpacing our ability to adapt. We are witnessing this inability to adapt every day as organizations in business, government, religion, healthcare etc. fail right before our eyes.Sometimes, I think we overlook the fact that the rules of the...
Am I Normal?
It's 3:00AM and instead of sleeping, I'm trying tofigure out how to get listed near the top of the searchengines. Am I normal?Am I normal? I pondered that question this morningwhile I quickly checked email one last time beforeshuffling the kids in the car and off to school.Am I normal? It crossed my mind again while racing backtoward my home office as I watched a group of momshead to the bagel shop for coffee and a chat.Am I normal? This afternoon, as my neighbors...
