A LESSON IN ADVERTISING FROM THE EIGHTEENTH CENTURY
Back in the 1760s, the great Dr Samuel Johnson delivered himselfof the dictum that 'promise, large promise is the soul ofadvertising'. It's a good thought, a great thought; and I contendthat what was true then is equally true today. But it seems to methat modern advertisers are tying themselves into unnecessaryknots in an attempt to reach audiences which they believe arebecoming increasingly indifferent to their blandishments.Well, yes,...
A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!fix your car on time... or your money back
* Who else wants a mechanic that specializes in fixing BMW's (perhaps this could be used in a BMW Magazine!)
* How to instantly make your car as safe as possible
* 7 good reasons why you should call Scott's Mechanic's right now...
Or let's combine the one above headline with the If... then approach...
* If you want a mechanic who guarantees they'll fix your...
Ad Copywriting: Building Brand Equity one Word at a Time
Ah?advertisements, those wonderfully adorable little vignettes that come to us at all hours of the day, seven days a week, fifty two weeks a year. Seventy percent of them are ineffective. Probably more than that actually. And a lot of them can become very annoying. But then there are those ads ? those special ads that stand out and make you say, ?Hey, that was a really good ad!? For us in the ad and copywriting business, that may...
Advertising Copywriting - The Top Ten Clich?s and Why You Should Avoid Themto sue companies for making the comparison. Nowadays, it just sounds ridiculous.
Thinking outside the box - A popular entrant in the last few years that has become almost omnipresent. Likely to show a writer who thinks very much inside the box - and should be locked up in one.
Our people are our most important assets - There was once a Dilbert cartoon about this one. Turned out that people were actually about fifth....
Advertising On A Budget - Part 2: Thinking Small
This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com.
Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was essential. Yet it was also essential to keep our costs down. So we leveraged our monthly newspaper advertising to stretch our marketing dollar as far as we could.
How did we do that? We "thought...
Advertising On A Budget - Part 2: Thinking Small
This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com.
Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was essential. Yet it was also essential to keep our costs down. So we leveraged our monthly newspaper advertising to stretch our marketing dollar as far as we could.
How did we do that? We "thought...
Advertising On A Budget - Part 2: Thinking Small
This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com.
Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was essential. Yet it was also essential to keep our costs down. So we leveraged our monthly newspaper advertising to stretch our marketing dollar as far as we could.
How did we do that? We "thought...
Advertising on a budget -- Part 3: Frequency, frequency, frequency
This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business.
If you don't remember anything else about marketing, remember this: Frequency is king.
The more often you can get your name in front of your potential and current customers, the more likely you will make a sale.
Depending on what study you look at, people need to see your message...
Advertising on a budget -- Part 3: Frequency, frequency, frequency
This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business.
If you don't remember anything else about marketing, remember this: Frequency is king.
The more often you can get your name in front of your potential and current customers, the more likely you will make a sale.
Depending on what study you look at, people need to see your message...
Advertising On A Budget -- Using Print To Drive Traffic Online
I decided to try something a little different and illustrate the marketing challenges of a small business. I'm using one of my clients, PrescottWeddings.com.
PWC is an online resource guide for couples planning their weddings. Along with a ton of information for brides and grooms, the site includes a resource guide where local businesses can advertise their products and services.
We launched PWC in November 2001. Like many...
