?How To Make Your Headlines Sell?
If you want to maximize your sales, then your ad copymust open up with a GREAT headline that declares:"Here's The **BIG** Benefit You'll Get When You ReadWhat's Below!"It must GRAB your prospect's attention!But it shouldn't sound the same as your competitors' ads. On the contrary, it should:- Distinguish you from your competition...- Be specific, not vague....- Be believableIn short, your headline is the "advertisement" for everything that follows. If it...
?Out of Focus? Ads Can Cost You Customers
by KaronThackston ? 2003http://www.copywritingcourse.comAs I was riding down the road last week, I noticed a billboard. As I sat waiting on a stoplight I kept staring at it. I couldn?t help wondering what those people were thinking when they created that thing. It made no sense to me whatsoever. The focus was completely off. They were spending all that money on a billboard that was practically useless.That happens quite a bit with all types of...
?Super Adjectives? Boost the Power of Your Copy
By Karon Thackston ? 2004http://www.learn-copywriting.comPretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers? minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince...
A Copywriter Never Mumbles ? and Other Principles of Effective Ad Copy
H.L. Mencken, the author, jounalist and social critic observed that most people "write badly because they cannot think clearly." And the reason they cannot think clearly, he went on, is that "they lack the brains."Putting aside H.L.'s cricisim for the moment, let's assume that all copywriters have the "brains" and, more often than not, we are capable of clear thinking. It follows then, that we stand a very good chance...
A Copywriter Speaks: Hey, Give Me Back My Pen!
It?s no wonder I have a permanent crick in my neck. I?ve spent the last ten years shaking my head piteously at people who think they can write. Fellow scribes, let us gather now for a virtual group hug, as we console each other for the fruitlessness that is our existence. Okay, I?m being a little dramatic. But it?s true; innumerous individuals think they don?t need my services. Guess again, friends! You need the writer. I?ve seen what happens...
A Copywriting Lesson from Dr. Seuss
Looking for inspiration for your next marketing communication?
Try the children's bookshelf.
Dr. Seuss has entertained young (and old) audiences for nearly
50 years with titles such as The Cat in the Hat, Hop
on Pop and Green Eggs and Ham.
The reason why his books remain so popular says something about
what makes for good writing (and reading), no matter who the
audience is.
Nouns and Verbs
Nothing keeps readers moving like strong noun-verb...
A Covert Nitro Tactic To Capture 70% of Your Competition's New Subscribersthem if they would recommend people to subscribe to your newsletter after they subscribe to theirs, all of a sudden you're getting 50 to 70% of their subscribers on to your list."
In the List Crusade interview Kevin also revealed:
* How he took a website that pulled only measly $100 a month and within 30 days had it selling more than $100,000
* The key secret to amassing thousands of loyal customers and subscribers who...
A Day in the Life of a Freelance Copywriter
Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don?t become a freelance copywriter!Don?t get me wrong, it?s a great job, and for some of us it?s a calling that won?t be denied. And you definitely do get to write clever and inspiring prose. It?s just that you don?t do it all day, every day. In fact, when you sit down at the end of the day and think about what you?ve done, the percentage...
A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Moneystatement from the ebook ?Internet Marketing On A Shoestring Budget? To demonstrate how this data is used to create ad. Copy.
Problem:
Spending too much money on advertising
Feature:
Low cost marketing.
Benefit:
Save money
Solution:
Cutting ad budget while increasing profit
The research collected from my target market, proved that many businesses had high advertising costs and were looking for methods to reduce...
A Lesson From ?The Apprentice? That Can Make You A Master
by Karon Thackston ? 2004http://www.copywritingcourse.com I have to admit, I was curious. When I saw previews of a new show called ?The Apprentice,? it made me want to at least watch the premiere to see what was going on. Immediately, I was hooked. The whole idea of candidates - from all walks of life, not just college grads fresh from their commencement ceremonies - vying for a position in one of Donald Trump?s organizations piqued...
