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3 Steps To Better Sales Copywriting
Whether you?re wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:You?re nothing more than a salesperson.There?s an old saying in the ?business? that, ?a copywriter is a salesperson sitting in front of a typewriter.? True, few of us are using typewriters these days. The principal, however, remains unchanged.We?re in sales. I know this. You know this. We all know this. Yet why does much of the copy out there,...
3 Steps To Quickly Writing Ezine ArticlesThey'll remember your name and become devotees for life- hanging from your every word.
3. Get excited about the benefits.
After you've taken care of the credibility building portion of your article, you have to draw the reader in and whet their appetite for all this great information. By the way, if you write the action steps and take-home first, this part will be easier because you'll be so excited about the information you'll see the benefits of it....
3 Strange And Twisted Copywriting Tactics!
1. You can build credibility with your prospects bytelling them you can't solve all their problems, butyou can solve a percentage of them.For example:My product can't eliminate all your problems, butwhat if it could take away 97.5% percent of them.How much better would you feel?With this technique you wouldn't be making thoseunbelievable claims. Your prospects would knowfor sure you're not lying to them. It will increaseyour credibility and make...
3 Tips For Writing Better Headlines
Copyright ? 2005 by Bruce CarlsonThe single most important element of your website's copyis the headline. Take away practically everything elseand you can still manage a sale (if the headline's good enough and you have a strong enough call to action). But take away theheadline and your chances for any success are about zero.Why is this?Simply put, your headline is the magnet for your copy. It'sthe ?door? through which people enter your world of...
32 Point Copywriting Checklist to Bulletproof Your Copy
As a direct response copywriter, I (naturally) go through a set process to ensure that my copy hits the mark. A vital part of this process is performing "checks and balances" to ensure that all the important elements are there AND that there are no redundant or response-draining elements.With that, I put together a 32 point copy checklist which I consult religiously. Here's a version of the checklist I use. I hope you find it to be as...
35% Revenue Increase? from Your Website!you located? Your website has to communicate a lot of information. And to make matters worse, you?re going to have limited screen real-estate. Ideally, your customer won?t have to scroll ? especially on your homepage (all your information will fit within a single window). And you can?t fill the whole screen with writing, either. The design and navigation elements take up about a third of the window, and you should leave a bit for white space (you don?t...
4 Tips for Writing Successful Swipe Copy
? 2005 by Bruce Carlson
Master copywriter and marketer Dan Kennedy, in his highly
popular and successful copywriting seminars, likes to tell
his students that "sometimes good enough is good enough"
when it comes to a piece of sales copy.
What does Dan mean by this?
Simply put, you don't need to reinvent the wheel in order
to write successful copy. What has worked in the past can
and will work again.
Learning to effectively "swipe" from winning...
5 Insider Secrets to Million Dollar Sales Letters
One of the most important skills you could ever learn is how to write million dollar sales letters. The difference between a killer sales letter and a mediocre one is often the difference between a successful site that earns thousands of dollars weekly and one that can't break even. It doesn't matter if you drive tens of thousands of people to your site every day if you can't convince them to buy from you once they are there. Your site will...
5 Key Reasons Why Great Copywriting Will Always Be Your Most Important Business Skillcustomer. Great copywriting helps your prospects to see that they really need to purchase your product or service right away because it truly is the solution to their problems. It gives people a compelling reason to buy from you. Paint a picture for your readers of exactly what they'll miss if they don't purchase your product then contrast it to how much better life will be after purchasing your product or...
