19 secrets to making your ad copy more effective
The sales letter is the key; the sales letter is the key - echoes through the Internet marketing mountains.Ad copy, sales copy, sales letter, copywriting or whatever you want to call it ? the goal is the same for every Internet marketing business. Get the traffic and convert the hits into cash. And how do you do just that? With an effective sales letter.Let's find out how to make your sales letter more effective.1. Create a "teeth-pulling"...
2 Ways to Really Connect With Your Customer in Your Copywriting
Copyright ? 2005 by Bruce CarlsonOne of the least talked-about areas in copywriting education isvoice. This is probably because it?s tough to set general rulesfor something that?s so personal to each of us. After all, thesame things go into building your copywriting voice that go intomaking you who you are!Personality, upbringing, environment, education, audience,purpose?all these and more go into forming your voice, no...
20 Easy Ways To Get People To Link To Your Web Sitelink to your site by placing your ad or banner to the site.
12. Create your own award site for other web sites. Give the winners a graphic or text link to place on their web site when they win. This will link your web site to theirs and draw more traffic to your web site.
13. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business ad at the top...
22 Questions to Ask Before You Write a Single Word
To write successful copy, you need to know as much as you can.
It goes beyond reading background materials, reviewing old
marketing pieces and doing some cursory research on the Web.
You need to get inside peoples' heads.
Start with your clients. They know their business and their
customers better than you do. (If they don't, they should. You
can help them learn more.)
How? Use a marketing/creative brief to get the information you
need...
25 Points To Create Your Own Winning Sales Letters
The below table of content is my copywriting checklist, that
I've been using for the past 2 years to create dynamic and
powerful sales letters for my clients. And I hope it will do the
same to you when applied in full.
#1, The Headline must promise your prospects with a
compelling benefit and answer their one and only questions -
What's in it for me?
This is no doubt many super copywriters have been emphasizing
about the headline to be...
3 Inside Secrets To Making You Richer Using Direct Mail
Making money using direct mail isn't easy. And anyone who tells you it is, is lying. To run a successful direct mail campaign, you must have a compelling offer... amazing copy... and most important... the right list to mail to. And even if you have each of these things running at their peak, there are many other subtle "little" tricks you can use to increase the responsiveness of your mailings, which is what it's all about, right? ...
3 Keys to Better Online Copywriting
? 2005 by Bruce Carlson
Doing the copywriting for your own website without the proper
knowledge and tools is pretty much like flying blind in a
snowstorm without piloting experience or instruments.
It doesn't work too well.
A very basic knowledge of copywriting and direct marketing
principles will take you a long ways on the Web.
Here are three simple keys to writing better online copy. Armed
just with these, you'll have a jump on 90% of the...
3 Lessons From A Marketing Superstar
I was just rereading Jeffrey J. Fox's marvelous book, How To
Become A Marketing Superstar this week, and had to start jotting
down some notes to pass along. Fox has a wonderful knack for
distilling his hard-won wisdom into two or three page chapter
nuggets that others would have to teach an entire college
semester to get across.
Here are a few of my favorites:
* NEVER USE WE. Eliminate the personal pronouns "I,"
"me," "we," "us," or "our" in...
3 Reasons Why You Better Know Your Customers...Or Else
Which statement sums up how you define your customers?
1) I have a very specific customer in mind -- very specific and very narrow. I only want to sell to this specific customer, I'm not interested in attracting anyone else.
Or
2) If they have a pulse, they're a potential customer.
Okay, in case you were wondering, number 1 is good and number 2 isn't.
Yet I can't tell you how many business owners I run into who are closer to...
3 Reasons Why You?re Wasting Money and Time on Advertising If You are Not Publishing a Blogreaders? desktops
if they are subscribing via an RSS reader.
? Giving SPAM filters the finger and
auto-archiving your newsletter:
SPAM filters driving you crazy? Does your newsletter end up
as a delicious snack on filter?s stomachs instead of
client inboxes?
You can now give those nasty SPAM filters the finger forever!
If you publish a newsletter by email, you may consider posting
it at your blog...
