10 Things to Expect from Your SEO Copywriter These changes have led to a growing appreciation of the value of quality web copy. This appreciation has, in turn, led to an influx of opportunistic ‘copywriters’ promoting themselves as website copywriters or SEO copywriters. Don’t get me wrong, there are quite a few excellent SEO copywriters out there, and you should definitely shop around. The purpose of this article isn’t to scare you; it’s to help you find the SEO...
10 Things You Should Expect From Your IT Copywriter So how do you know when you’ve found an IT copywriter? And – more importantly – how do you know what to expect from them? The following 10 tips will give you a good understanding of the qualities to look for – the things that make a copywriter an IT copywriter. 1) IT background Perhaps the most beneficial quality in an IT copywriter is a solid background of some sort in the IT industry. If your copywriter shares an...
10 Things You Should Expect From Your Website Copywritercopy of their CV. The things you?re looking for are a professional history in writing, and preferably some tertiary education in the same.
7) Testimonials
Perhaps the best indication of a website copywriter?s ability is customer satisfaction. Don?t be afraid of asking for customer testimonials. A good website copywriter will be proud of their testimonials ? so proud, in fact, that they?ll be offering them without you even asking. Look...
10 Tips for a Winning Work from Home Job Search
Do you feel like you are losing the struggle to balance work and family? Have you decided that the one hour round trip commute in rush hour traffic, the choking exhaust fumes, and the testy drivers with their salutes are WAY overrated? If so, perhaps you're considering joining the ranks of the ever increasing work from home elecommuters. Why has telecommuting become so popular? For one, it provides parents with much more flexibility than...
10 Tips for Aspiring Freelance Copywriters
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there?s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least.1) Invest in a websiteThe best place for any freelance advertising copywriter or website copywriter to start is to fork out...
10 Tips For Tech-WritersDon?t just tell them what the product can do? a help system is only helpful if it addresses the users? needs.
7) Treat everyone as a customer. Then manage their expectations and your commitments. Always ensure they know what you?re doing. Tell them when you?ll be finished. And pull out all stops to meet your deadline.
8) Provide a surrogate user testing mechanism for the development team ? providing usability feedback.
9) Work as hard as required to get good...
10 Ways To Start An Internet Salesletter
The first sentence of an internet salesletter is like ahook. It must grab the reader's attention and lead theminto reading the entire letter.According to copywriter Joseph Sugarman, the purpose of thefirst sentence of a salesletter is to get the reader toread the next sentence. And the second sentence? To getthe reader to read the third sentence. This becomes evenmore crucial on the internet than in print, since attentionspans are very short...
11 Things You MUST Know Before Hiring a Copywriter
So you're considering hiring copywriting help for your nextbrochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all ? it's your business, you know it best, and your image is critical. However, you're wrapped up in your business every day. A good...
12 Low Cost or No-Cost Techniques to Snag Lucrative Freelance Writing Assignments ASAPDecide how many queries you?ll send out. Decide how many sales letters you?ll mail. How many words are you going to write in your book? How many new contacts are you going to make this week? Make your goals? then follow through with them. (Technique 9)
Ask and you may receive. Don?t be afraid to ask for what you want. If you?re a stringer for your local newspaper, ask the editor if it?s possible for them to...
12-Copywriting Tips to Make Your Advertising More Profitable
Year after year people make the same mistakes in direct-response copy and advertising. You can avoidthe most common and costly blunders by following the following proven tips...1. WRITE IN DIRECT RESPONSE LANGUAGE:* Use short paragraphs and short words. This articlehas 68% short words-five letters or less. Strive forat least 65%-75%. Never go under 50% unless you arewriting to Ph.D's. * Make your sentences and paragraphs flow...
