Five Steps To Online Copywriting Successby a prospective client about rewriting some web copy that dealt with a pretty good piece of exercise equipment. Of course, with the initial look at the copy I knew the problem, but to make sure I asked to see the traffic stats for his site. The site got great traffic, but hadn't made a sale in over two months. The copy was all over the place. There was no real direction that can take a hold of the reader and take them directly to where you want them to...
Fixing Bad Web Site Copy
Let?s face it ? a lot of web pages and web sites out there could use a little improvement in the copywriting department! From boring prose to bad sentence structure, from poor logic to inadequate copy optimization, I?ve seen it all. And this is what your customers are reading as they jump on to your site! If they have to sludge through bad writing, they will get a negative feeling about your product or service. Is this the impression that you want them to have?...
FOND OF AUTORESPONDERS? WRITE 'EM RIGHT!
Autoresponders are one of the most popular forms of marketingtoday. The reason for this is a simple one: they work. However,writing a truly effective autoresponder series can frustrating,even for the professional marketer.To come up with an effective series of autoresponders withoutboring your prospects can be difficult. To help you, here are afew general tips.1) In my line of work, I see a lot autoresponders. Most of theseare one to three pages...
Freelance Copywriting Advice #1: Take the Scary Jobs
From time to time you will be faced with an opportunity that looks downright scary.The temptation is to think, "Hey, that's way outside my level of expertise. I'm not ready for that."My advice to you is this: Do it.When you are faced with opportunities that are larger, more challenging and ultimately 'scary', that's when you learn fastest, stretch yourself the most and build your inner confidence as a copywriter.Let me give you a couple...
Freelance Copywriting Advice #1: Take the Scary Jobs
From time to time you will be faced with an opportunity that looks downright scary.The temptation is to think, "Hey, that's way outside my level of expertise. I'm not ready for that."My advice to you is this: Do it.When you are faced with opportunities that are larger, more challenging and ultimately 'scary', that's when you learn fastest, stretch yourself the most and build your inner confidence as a copywriter.Let me give you a couple...
Freelance Copywriting: How to Negotiate Rates
Lots of people who seek out my copywriting services are concerned about money. Rightfully so. I?m a small business owner too, and I know what it is to have that do-it-yourself mindset. (It?s exhausting!) But entrepreneurs like you and I often overlook the very reason to contract a job out in the first place. Which is: the terms of the contract and the amount of money spent are totally controlled by you!
The contracted project affords a...
Freelance Writers: How to Partner with Your Competition
Freelance writing is an unstable occupation sometimes. We already have to struggle with dividing our time between marketing our skills, writing queries, and seeking out new clientele. Sometimes there's not enough time; sometimes there's not enough money. With the current economy, many freelance writers wonder if it's time to return to a "steady paycheck." This has always been my personal "backup plan", but at the same time, it isn't...
GET DISCOVERED THROUGH PRESS RELEASESjob type and keywords. It will give a person the ability to view all jobs posted by a specific local employer.
5. Add at least two quotes from an executive in the company. For instance, "We're very excited about the launch of ABC Company. Being able to provide both job seekers and employers with direct access to local jobs and candidates, respectively, is the best possible solution for both," offers Joe Schmoe, President and founder of ABC Company. Further...
Get Your Reader To Act Now
A big part of the battle when writing marketing copy on your web
site, your print ad or your direct mail piece, is to get the
reader to act right now. If they delay, you have probably lost
them.
So how do you get someone to stop what they are doing, pull out
their credit card and buy your offer immediately? Let me share
some of the formulas I use when writing marketing pieces:
? Scarcity. Nothing motivates like limited availability.
When the next Rolling...
Getting Looked Over, Without Getting Overlooked:main words and phrases associated with each point in your argument.Step 3) Start writing the body of the piece. Here, you'll explain everything in full detail. People who read the body of your message want details, so you should provide all the relevant information that you can imagine a potential customer might want to read.Step 4) Take the words and phrases you generated in Step 2 and thread them throughout the body of the message. Make sure...
