Features vs. Benefits - The Mystery Revealed
This article may be reprinted provided the resource box's, Web address's and copyright information remain. Whenever someone mentions advertising or sales you can be sure the phrase "features vs. benefits" will come up in short order. Everyone knows that phrase. Everyone knows that features don't sell, benefits do. However, exactly what is a benefit and how do you turn features into them?Let's get some definitions set forth first. A feature is an...
Features vs. Benefits vs. End Results
by Karon Thackston ? 2005http://www.copywritingcourse.com If you've been in the copywriting realm for very long at all, you've heard the phrase "features vs. benefits." It's a fundamental copywriting principle and driving force behind much of what we, as copywriters, create. But there's also another aspect to this equation. What happens after customers buy your product or service? Once they've used what you have to offer, what will be different in...
Feed me - Satisfy the Search Engines and Your Site's Visitors With Keyword-Rich Content
Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine. Or a searcher for that matter. Good, relevant content does. Search engines aren't all that different from people. When faced with a ton of choices, they want to know which sites are the best. And, the best sites are the ones that give the most accurate and relevant information. Good...
Fight For Online Visibilitystrong enough to resist the spell they used to cast over a client, you'll became addicted to graphics and forget about your primary objectives - visibility to Internet users and high rankings in search engines. Among those who fall into the trap of misunderstanding their own goals are not only newbies, but also experienced folks whose websites have plummeted down in search engines from Top10 to invisibility since they unreasonably agreed to "upgrade" their "obsolete"...
Finally, An Exciting Way To Generate Qualified Leads...And... Get Your Prospects All Fired-Up About You
I'm going to reveal a lead-generation selling formula, you can make a fistul of dollars with. It's a lot of fun to use, but it's often over-looked. Want to know what it is? O.K., I'll tell you. It's...Sweepstakes! And here's how you can start using sweepstakes as a lead generation tool, to build your list of prospects: Let's say you own a retail furniture store. Here's what you do: You...
Finding Your Home Business Niche
Finding Your Home Business NicheCopyright ? 2003, Stone Evans, The Home Biz Guyhttp://www.pluginprofitsite.com/main-5367When some folks begin to think about a business of their own,they know in that very moment what kind they are going to start.Then, there are the rest of us...Knowing that we want to have a business of our own is notenough. Many of us have struggled with the important question ofwhat type of enterprise we would like to start.Franchises...
Five Essential Steps to Set up Your Author's Web Site
Five Essential Steps to Set up Your Author's Web SiteJudy Cullins ?2005 All Rights Reserved.You may already have your web site up. You may be ready to create one. The biggest mistake most people make is that they don't write their Web site to sell before they contact their web master. Here are five solutions.Step One. Get Organized.Just like anything else, you need to get organized first. What do you need to learn to put up an...
Five Keys To Leaner And Meaner Copywriting
Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time - give them the good stuff and then let them go as soon as you can. Writing effective marketing material is all about writing crisply with just a handful of words.Clean writing isn't an accident, but is instead the result of the careful application of certain principles and tools. Try these...
Five Secrets of Writing Great Sales Copy
Why are you reading this sentence? I?ll bet you a steak at Ruth Chris it?s because of theimplied promise of the title. That promise ? that you?llsoon be privy to five well guarded secrets of writing greatsales copy ? just grabbed the skeptic in you by the scruffof the neck. It stood her on her heels and made her think,if only for a split second, that maybe there?s some goldhere. So the title ? or headline if you prefer to think of it thatway ? did...
Five Sections of Your Copy Guaranteed To Get Read
by Karon Thackston ? 2005http://www.copywritingcourse.com Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or frustrating, it's a fact of copywriting life. So what do you do next? Give up? What difference does it make if only about 20% will be read anyway? It makes a world of difference. Especially if you...
