Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly
by Karon Thackston ? 2005http://www.copywritingcourse.comWhen it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly. However, sometimes there can be potential problems with fitting copy into certain types of sites. Due to space constraints, page layout requirements or...
Copywriting Successes and Failures: A Comparison Of the Good and Bad
by Karon Thackston ? 2002http://www.copywritingcourse.comIt?s about 7:00am and time to start my day. While my exact routine varies, one of the first things I always do is check email. As the flood rolls in, I have my finger poised on the delete button? aimed and ready to fire. But then something catches my eye.On this morning, I decided to take a closer look at one email in particular. That led me to also lend a critical...
Copywriting that Sells
The first thing I learnt after writing my first copy was ? it all boils down to how much your copy sells. No matter how good it is, no matter if it beats Hemingway and Dickens in the efficient employment of language, if it does not sell, it is worthless.Whenever you sit down to work on a new copy or edit an old one, just keep one thing in mind: how you can deliver ?the message? in minimum words. Remember that literature written for the sake of promoting a product or...
Copywriting Tips for Sales-generating Brochures
Copywriting Tips for Sales-generating Brochuresby Karon Thackston ? 2003http://www.copywritingcourse.comBrochures have held an important place in marketing plans for longer than most of us can remember. There is no doubt that they have the ability to generate sales and increase revenues. Why then do so many of them fail?There are several aspects of copywriting for brochures that amateur writers don?t consider. It?s those things that make or...
Copywriting: Aida is more than an opera
Aida is more than an opera by Verdi Ask most people what Aida is and they will tell you it is an opera set in Egypt. Ask a marketing person and they will tell you that it is the sales formula that all advertising must incorporate if it is to be successful.A = AttentionI = InterestD = DesireA = Action It does not matter how well your description is written, how good your product is or what terrific value it represents if no-one knows about it. So how...
Copywriting: Engage Prospects By Involving Their Senses
Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same. Not very appealing, is it?Now imagine a crisp, fall morning. The sun is burning away the last of a lazy fog. Robins are singing sweetly on branches covered with bright yellow leaves. You swing gently on a creaky porch swing, sipping your Chocolate Caramel Latte and thinking about how much better this is than the first...
Copywriting: Techniques for a Great Body!
1) Think about your Readers When writing ad copy be sure that the average reader can easilyunderstand and relate to it. Put yourself in their place. Would youunderstand? Would you say, "That's me"? One way to help you write for yourreaders, is to write just as if you were saying it to their face. Addressthe reader as "you" in your copy. Just like a one on one conversation.Sometime take a closer look at some of the advertising around you. How...
Creating A Search Engine Copywriting Plan
by Karon Thackston ? 2005http://www.copywritingcourse.com/keyword Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft. Shoving keywords in anywhere they can possibly go is not considered search engine copywriting. The process is more defined than that. Successful SEO copywriting takes planning. Any...
Creative Website Copywriting - Why It Impresses Both Customers and Search Enginesfrivolous. A financial services site could list the most common mistakes or misconceptions of new investors in the UK market. An IT services company could list the top most common viruses to watch out for in your email. A travel company could list the most popular destinations for a weekend break in London, or the essential items to pack when visiting a hot (or cold) climate. And so on.
Creativity breeds...
CRM: Technology vs Culturein selecting one-hit solutions and too little time in creating the business vision,” adds Robert. “Bad CRM is easy. You just read the press, go to a few exhibitions, choose some software, hire some systems implementers, and bingo, you have a Web site, a call centre, or a mailing database. Most important for good CRM is to have an offensive strategy, not a defensive one. Waiting until competitors threaten you, then responding to them or copying them is a recipe for...
