Copywriting for SEO
Someone beautifully quoted, "You can stroke people with your
words".
For a writer, there is nothing more fulfilling then creating a
new piece, an original article that benefits his reader. Writing
anything involves, thought, research, subbing and editing, not
necessarily in that order always.
You have won half your battle if your client has loved what you
have created for him on the basis of his given brief to you. But
you only reach the end result, when your words...
Copywriting for the Non-English-Speaking Audience
The power of the Internet lies in its global pervasiveness. It is practically everywhere. People of all languages access the Net from all over the globe. Just think of it as an infinite vastness for your business and marketing possibilities. Your marketing potential is directly proportional to the number of people who can understand your message.Keep the following points in your mind while writing the copy for a non-English-speaking...
Copywriting Is Not One-Size-Fits-All
by Karon Thackston ? 2004http://www.copywritingcourse.com I was in shock. Honestly, I shook my head when I read his email. I meant no disrespect; I just couldn?t believe he really felt that way.?Karon, I want you to write the sales letter for my site. How much will it cost me?? read his note. After looking at his home page and evaluating his target audience, I didn?t feel a sales letter would be the best type of copy for his site. When I sent him my...
Copywriting Makeover: It?s Not About YOU, It?s About THEM
by Karon Thackston ? 2003http://www.copywritingcourse.comI?ve always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And - most importantly - they make your home smell wonderful! So, naturally, I was excited when I was approached to rewrite the index (front) page for an online retailer who made specialty, soy scented candles.The goals of the copywriting rewrite were to increase sales and...
Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 1 of 2
by Karon Thackston ? 2004http://www.copywritingcourse.com When you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audience: who you?ll be writing to. Finding out about the needs and wants of the audience members, their communication styles, their lifestyles, and a multitude of other elements are ?musts? before...
Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 1 of 2
by Karon Thackston ? 2004http://www.copywritingcourse.com When you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audience: who you?ll be writing to. Finding out about the needs and wants of the audience members, their communication styles, their lifestyles, and a multitude of other elements are ?musts? before...
Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2 of 2
by Karon Thackston ? 2004http://www.copywritingcourse.com In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagnosis was a lack of synergy within the copy, ineffective use of testimonials, a lack of focus on the target customer?s buying process, and the inability of the current copy to support the search engine goals of...
Copywriting Makeover: Making An Emotional Connection - Part 1 of 2
by Karon Thackston ? 2004http://www.copywritingcourse.comOne statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional connection with their customers. That can be a tragic, and costly, mistake....
Copywriting Makeover: Making An Emotional Connection - Part 1 of 2sorts of visions in the minds of Cruise Vacation Centers visitors. I wanted the visitors to be dreaming of exotic places with lots of fun things to do, interesting sights to see, and 24/7 access to gourmet meals that rival any five-star restaurant. I wanted their blood pressure to drop 10 points just from reading about the onboard staff of hundreds who would pamper them with VIP treatment. After reading this copy, I wanted them...
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
by Karon Thackston ? 2004http://www.copywritingcourse.comIn part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf.) In the conclusion, you?ll see how all the rewrite turned out and how exciting...
