Companion Animals and Their Unique Place in Society--Part 2service dogs who assist disabled people by turning lights on and off, retrieving dropped items, helping them into wheelchairs, and anticipating seizures. As with the nursing home visitors, the animals used in these programs often are rescuees from shelters.
Dogs locate people lost in the wilderness and buried in the rubble of wrecked buildings. They sniff cargo for drugs, guns, bombs, and stowaway snakes. There are innumerable stories...
Companion Animals and Their Unique Place in Society--Part 3giftedness in helping humans on a more personal level. Organizations are pairing horses with people?both kids and adults?with special needs, to the benefit of both. Generally, the horses used in therapeutic horseback riding programs are ?senior? horses, who otherwise might be put out to pasture (or worse). Individuals with a wide range of physical, mental, and behavioral challenges gain self-esteem and discipline as well as balance,...
Companion Animals and Their Unique Place in Society--Part 4blissful ignorance, they overhear one of the giants boast about how he killed a Talking Stag for the meal. Jill, who is in Narnia for the first time, at first does not realize the full meaning of this. But both Eustace, who has been to Narnia before and has had a life-changing encounter with Aslan, and Puddleglum, who is Narnian-born, understand the significance of the murder of a Talking Animal for food. They are horrified and lose...
Computers: You CAN Master Any Program
There was a time when I didn't think I'd ever be a "computer" person. I was in the seventh grade, taking a class in MS-DOS and learning some program called Turtle. (I know why they called it Turtle. It was pretty darned slow.) I had to key in about 50 commands just to draw a half-inch line. I wasn't all that skilled at doing this. One little typo, and my line was going in the total wrong direction. I got a C+ in the class.Today, I'm something of an...
Conversation With A Newbiespare e-mail address!). Any that you like, stick with. Any that are just endless ads or don't provide the information you need, unsubscribe. You can also use the Search Engines to see what comes up. Just enter interesting terms into Google (like "Internet Marketing") and view the sites you are offered. Don't pay for anything - at least until you've done a little research to see if the product on offer is worth it. A question in a forum would get you good opinions. And...
Conversation With A Newbiespare e-mail address!). Any that you like, stick with. Any that are just endless ads or don't provide the information you need, unsubscribe. You can also use the Search Engines to see what comes up. Just enter interesting terms into Google (like "Internet Marketing") and view the sites you are offered. Don't pay for anything - at least until you've done a little research to see if the product on offer is worth it. A question in a forum would get you good opinions. And...
Coporate Website Content Design Failures
site is not randmcnally.com but mapquest.com.
Established companies have usually only been able to buy their way into this market through acquisitions (as with Microsoft's purchase of Hotmail, which it used as a base for creating MSN).
Why, with few exceptions, were the world's most successful web sites not launched by the world's most successful corporations?
Many Big Name Companies' Web Sites a Vast Waste of Time for...
Copywriting 101: The Exclamation Point, Friend Or Foe?
My name is Ann and I'm a grammar geek. There, it's out and I'm relieved. Does this mean my writing is perfect and consistently conforms to grammar rules? Heck, no. It does mean that I spend hours perseverating about serial commas, dangling participles, and feeling guilty if I end a sentence with a preposition. I worry endlessly about what I call the PowerPointification of America (i.e., the trend toward writing short chunks of...
Copywriting and Your Five Senses
Copywriting and Your Five Sensesby Karon Thackston ? 2004http://www.copywritingcourse.comIn its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your customer?s five senses don?t work on paper? they only work in person. That?s why we, as copywriters, have to create a sensory experience for...
Copywriting FAQs
One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that... yet! In my own experiences as a freelancer, I've noticed that the most hesitant potential clients often ask the same questions. Following are answers to help allay their fears.Copywriting FAQ's:1. How do I know your writing style is the right one for my company?I understand where this question comes...
