Chocolate Is Good for Us? Yes! (Third in a series)acid in chocolate converts in the body to oleic acid, a monounsaturated fat similar to that found in olive oil, which is well known for its health benefits.
On the down side, in people prone to migraines, amine compounds in chocolate can trigger attacks, as sufferers have low levels of phenolsuphotransferase, an enzyme that processes them. Yet because cocoa reduces the blood platelet adhesion that can lead to headaches, it may conversely be...
Choosing Keywords That Bring the Best Results
by Karon Thackston ? 2003http://www.copywritingcourse.comAs a search engine optimization copywriter, I?ve seen my share of keywords. When working with me, clients choose their own keywords (or have someone else choose them) and then send me the list to include in their copy. I must admit, sometimes I?m just amazed at the selections I receive.It?s absolutely imperative that you make wise choices in the area of keywords. Many people simply look...
Classified Ads - What Works & What Doesn?tRate in a manila envelope. Sets were for a trial period before purchasing. And No-Cost Information Kits above were included in the package.
C. A special ?Freebie? item of their choice from our bookstore was mailed or emailed with mention of the ad.
III. CLASSIFIED AD COPYWRITING
To increase customer contact, communication and overall sales, include specific pricing in the ad; for example, say, ?rates from $39.? Also list an email address with a...
Classified Ads - What Works & What Doesn?tRate in a manila envelope. Sets were for a trial period before purchasing. And No-Cost Information Kits above were included in the package.
C. A special ?Freebie? item of their choice from our bookstore was mailed or emailed with mention of the ad.
III. CLASSIFIED AD COPYWRITING
To increase customer contact, communication and overall sales, include specific pricing in the ad; for example, say, ?rates from $39.? Also list an email address with a...
Classified Ads - What Works & What Doesn?tRate in a manila envelope. Sets were for a trial period before purchasing. And No-Cost Information Kits above were included in the package.
C. A special ?Freebie? item of their choice from our bookstore was mailed or emailed with mention of the ad.
III. CLASSIFIED AD COPYWRITING
To increase customer contact, communication and overall sales, include specific pricing in the ad; for example, say, ?rates from $39.? Also list an email address with a...
Coffee and Tea Are Good for Us? Yes! (First in a Series)good dietary source of potassium. That makes coffee a good choice as a diuretic; potassium loss is an undesirable side effect of most diuretics. Coffee can reduce the risk of cirrhosis of the liver.
Tea is made from the leaves of a shrub of the Camellia genus.
The Chinese first gathered tea leaves in the wild, and have cultivated the tea plant at least as far back as 350 AD. The court of England?s Charles II in the 17th century...
Coffee and Tea Are Good for Us? Yes! (First in a Series)good dietary source of potassium. That makes coffee a good choice as a diuretic; potassium loss is an undesirable side effect of most diuretics. Coffee can reduce the risk of cirrhosis of the liver.
Tea is made from the leaves of a shrub of the Camellia genus.
The Chinese first gathered tea leaves in the wild, and have cultivated the tea plant at least as far back as 350 AD. The court of England?s Charles II in the 17th century...
COMMERCIALS THAT CONFUSE, CONFOUND AND SELL NOBODY ANYTHING
I may be missing something, here, but it seems to me that, inadvertising terms, the loonies have taken over the asylum. Whatis getting me all lathered up is the preponderance of TVcommercials that go out of their way, not only to confuse theirtarget audience, but also to project an alarming image of theirproduct. I'll elaborate. The first example is the sad, but fortunatelyshort story of a current tv spot for a company called...
Common Mistakes That Can Kill Your Web Copy
by Karon Thackston ? 2005http://www.copywritingcourse.com Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes see copy that is well written, but obviously created by an amateur. How do I know? One or more of the following five mistakes was made and that killed the copy? dead.Once you understand why these mistakes are, in fact, mistakes, you can easily avoid them. It isn't like they...
Companion Animals and Their Unique Place in Society--Part 1brought cats home to Europe. After a period of disfavor during the superstitious Middle Ages, cats were restored to hero status. When rats from Asia brought the Black Plague to Europe, people who had kept cats fared better; their cats, according to the nature of cats, killed the rats. Soon cats became protected by law.
In Victorian times, cats were a favorite subject of artists and writers, and were considered part of a happy home. ...
