Australia's Fraser Island ? Escape Foreverodd angler with a fine bag of bream, whiting and flathead.Angler?s AdvicePick the fish you?re after, and take advantage of the handy hints below to make the most of your fishing trip.Fish: TailorBait: Pilchard, 3 hook gang, lureTiming: Late July to OctoberLocation: Eastern BeachesFish: DartBait: Pippies or wormsTiming: All yearLocation: Eastern BeachesFish: BreamBait: Flesh strips, mullet gut, fowl gut, pippiesTiming: May to SeptemberLocation: Rocky...
Avoid The Big Advertising Mistakes
Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything. Will your services save your customers money or help them sleep better at night? If so, tell them. People buy...
Back to the copywriting basics
You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making sure yourcopywriting is as effective as possible. This is good stuff ... anythingthat results in a better website is worth reading and absorbing.However, before you learn to walk, you need to learn to crawl. Before youbegin focusing on the technical aspects of copywriting, it's a good idea toget a handle on the basics.With that in...
Beat Google?s Dampening Link Filter with SEO Articles The Dampening Link Filter It seems that Google may have introduced something called a “Dampening Link Filter” into its indexing algorithm. I’ll give you a layperson’s overview of this filter, but for more intimate details, check out WebProNews. More and more people are realising the importance of links back to your site (or “backlinks”). For some time, companies have been engaging in all sorts of link...
Become A Ghostwritersection where you can introduce your business. See out writing forums for this.
5. Have business cards created showcasing your ghostwriting business. Pass them out every chance you get. Put them on bulletin boards in supermarkets etc. You can create your own or have them made.
6 Write a press release announcing your services. There are plenty of no-cost or low-cost distribution services on the web to get the message out for you. Ghostwriting may not be for everyone because...
Becoming A Ghostwriterallowed to do this. Many forums have a section where you can introduce your business. See out writing forums for this.
5. Have business cards created showcasing your ghostwriting business. Pass them out every chance you get. Put them on bulletin boards in supermarkets etc. You can create your own or have them made.
6 Write a press release announcing your services. There are plenty of no-cost or low-cost distribution services on the web to get the message out for you....
Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
When you're writing or evaluating copy for a B to B marketing (also referred to as "business to business" marketing) campaign of any kind, you may think it's only appropriate to write formal copy in which you refer to yourself as "we" or "our organization" and let lots of other copywriting basics fly out the window.Sadly, these sorts of mistakes are the result of the major misconception that you have to...
Branding ? It?s More Than Just Your USP
by Karon Thackston ? 2002http://www.ktamarketing.comWhen you mention the word ?branding? most people automatically think of USP (unique selling proposition). The overall ? and incorrect ? perception of a brand is that it simply consists of the statement you use to define what you do. Slap your USP on every advertising piece that goes out the door and ? tah dah ? you?re branded! Not even close.Your brand is created from every single thing you do...
Branding and Marketing
So, you know what a brand is. You know what makes up a brand and which parts of your company you might be able to exploit ? I mean use, to define and manipulate your brand and the way you are perceived by the public. But, well, how?
The combination of a successfully developed brand and the implementation of a great marketing campaign will do wonders for your business. Think of the TV advertisements that stick in your mind - what makes it so? What have they...
Branding vs. Direct Response in Small Business Marketing and Advertising
dangerous proposition.
Small Business Branding Advertising and Marketing an Oxymoron?
Unless you're a ubiquitous consumer products company, the value of branding is far, far less than the value of direct response. What good is impressing someone with your brand if he or she never comes into contact with your business again?and why would they come into contact with your business again if you haven?t...
