Brand Your Consulting Brillianceconsulting brilliance, favorable publicity in the media or word of mouth is far superior to advertising. So how do you generate the publicity 'buzz'? Create a buzz about your brand by being visible: speaking at seminars, publishing a newsletter on your website, participating as a host or guest on television or radio talk shows, writing a column in a reputable trade journal, and networking.
4. Promote a powerful perception of quality in the client's mind.
What...
Brand Your Consulting Brillianceconsulting brilliance, favorable publicity in the media or word of mouth is far superior to advertising. So how do you generate the publicity 'buzz'? Create a buzz about your brand by being visible: speaking at seminars, publishing a newsletter on your website, participating as a host or guest on television or radio talk shows, writing a column in a reputable trade journal, and networking.
4. Promote a powerful perception of quality in the client's mind.
What...
Brand Your Consulting Business
Today?s competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hear phrases such as, ?the ultimate driving machine?, ?Don?t leave home without it?, and ?Just do it?. Chances are good that you can immediately associate them with BMW, American Express, and Nike. These companies have...
Branded Email: The Next Generation Of Email
For the past 75 years, almost every form of popular communication has transformed from black and white to color. Newspapers, television, and computers are only a few examples. (Well, some computers went from green and white to color?)
That leaves this question: Why hasn?t everyday email communication done the same? Think about it this way ? your company probably spends quite a bit of money on building brand image. Billboards, newspaper ads,...
Branding - More Than Just a Statement - A Memory Scar
Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding.You have just now used your mind to develop a picture that promises easy recall. You may not yet be aware but there's always a new secret marketing aid being developed and made available ... nearly every day of the week. I'd be one of many...
Branding - More Than Just a Statement - A Memory Scar
Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding.You have just now used your mind to develop a picture that promises easy recall. You may not yet be aware but there's always a new secret marketing aid being developed and made available ... nearly every day of the week. I'd be one of many...
Branding ? It?s More Than Just Your USP
by Karon Thackston ? 2002http://www.ktamarketing.comWhen you mention the word ?branding? most people automatically think of USP (unique selling proposition). The overall ? and incorrect ? perception of a brand is that it simply consists of the statement you use to define what you do. Slap your USP on every advertising piece that goes out the door and ? tah dah ? you?re branded! Not even close.Your brand is created from every single thing you do...
Branding and Internal Communication
Let's also look at this issue in a broader sense, too, because it's important to remember the different roles of communication in productivity and retention. Three generic types of communication figure in our thinking: instructional, contextual, and motivational.
Instructional communication provides information that helps others do their jobs more efficiently. Contextual communication provides the bigger picture, which should help recipients do their jobs...
Branding and Internal Communication
Let's also look at this issue in a broader sense, too, because it's important to remember the different roles of communication in productivity and retention. Three generic types of communication figure in our thinking: instructional, contextual, and motivational.
Instructional communication provides information that helps others do their jobs more efficiently. Contextual communication provides the bigger picture, which should help recipients do their jobs...
Branding and Marketing
So, you know what a brand is. You know what makes up a brand and which parts of your company you might be able to exploit ? I mean use, to define and manipulate your brand and the way you are perceived by the public. But, well, how?
The combination of a successfully developed brand and the implementation of a great marketing campaign will do wonders for your business. Think of the TV advertisements that stick in your mind - what makes it so? What have they...
