Blogs, Podcasting, and RSS - How will these technologies affect eCommerce
At this moment in time, Blogs, Podcasting, and RSS are not going to fundamentally change any aspect of your online business, but rather, offer your company new ways to speak to your customer segments..
Blogs, Podcasting, and RSS Overview
You probably have heard all these terms an awful lot lately. You wonder about what these technologies do? What value to they provide? If you aren't...
Book Summary: The Brand Called You
This article is based on the following book: The Brand Called You:?The Ultimate Brand-Building and Business Development Handbook to Transform Anyone Into an Indispensable Personal Brand? By Peter Montoya Published by Personal Branding Press 2003ISBN 0967450659278 pages What does it mean to consider yourself a brand? When Ralph Lifshitz wanted to become a famous fashion designer, he didn?t start by working 24 hours a day designing clothes. The first thing...
Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
When you're writing or evaluating copy for a B to B marketing (also referred to as "business to business" marketing) campaign of any kind, you may think it's only appropriate to write formal copy in which you refer to yourself as "we" or "our organization" and let lots of other copywriting basics fly out the window.Sadly, these sorts of mistakes are the result of the major misconception that you have to...
Brand Big--Deliver a Great Experiencebrand cheerleaders; and the stakeholders, who need confidence to keep the resources coming. Consider your environment. Is it consistent with your brand? Are you selling high-tech innovation and your retail store looks like 1960 stopped in time? Is your brand about hip fashion and is your staff dressed in dated garb? Think about your customer contact. Is it supportive of your ?We truly care; we are the friendly company?? Or is your phone system obnoxiously...
Brand Moi?, Make your Mark with a Personal Brandstrive end up with a simple, concise snapshot of YOU! ?Land your Brand?? with a focused tactical action plan. This is where many professional speakers can sink their brand in a minute if they don?t adhere to their brand plan with passion and commitment. Remember, audiences derive their impressions from what they see, hear, read, experience and even smell! All your points of contact with your target market should pass your strict brand...
Brand Smart---It's about the Relationship not the Transactionbranded gift, not necessarily something with your logo on it, but something that symbolizes your brand promise. Call them up and listen. People love to talk. Depending on your objectives, conversations can be handled by a third party or an executive from your company. Gather data from your Web site. Web sites offer many ways to gather data. Invite your site visitors to give you feedback, participate in on-line surveys or sign up to...
Brand Smart---It's about the Relationship not the Transactionbranded gift, not necessarily something with your logo on it, but something that symbolizes your brand promise. Call them up and listen. People love to talk. Depending on your objectives, conversations can be handled by a third party or an executive from your company. Gather data from your Web site. Web sites offer many ways to gather data. Invite your site visitors to give you feedback, participate in on-line surveys or sign up to...
Brand Your Business
Branding is more than just product recognition inherent in the printed materials that they may be using. It is actually the overall impression, both intellectual and emotional, that people will have about your company, products and services. These are also the things that convey a strong and consistent message to the readers and thus emphasize the value of your business.
A trustworthy brand does not only remain memorable, they also enforce loyalty from its customers....
Brand Your Consulting Brillianceconsulting brilliance, favorable publicity in the media or word of mouth is far superior to advertising. So how do you generate the publicity 'buzz'? Create a buzz about your brand by being visible: speaking at seminars, publishing a newsletter on your website, participating as a host or guest on television or radio talk shows, writing a column in a reputable trade journal, and networking.
4. Promote a powerful perception of quality in the client's mind.
What...
Brand Your Consulting Brillianceconsulting brilliance, favorable publicity in the media or word of mouth is far superior to advertising. So how do you generate the publicity 'buzz'? Create a buzz about your brand by being visible: speaking at seminars, publishing a newsletter on your website, participating as a host or guest on television or radio talk shows, writing a column in a reputable trade journal, and networking.
4. Promote a powerful perception of quality in the client's mind.
What...
