STOP! Is your business missing it's mark-et?
STOP! Is your business missing it's mark-et?Written by Aaron Colmaninfo@ibasics.bizhttp://www.ibasics.bizI've seen a lot small business go under in the last few years. Most of these were founded by good, well-intentioned people that wanted nothing more than to take something that they enjoyed and make it a successful business.This can be a good way to find business ideas, but it's before you dedicate your life's savings to creating your business...
Storytelling For High Concept And High Touch
After hearing Daniel Pink speak about his new book A Whole New
Mind: Moving from the Information Age to the Conceptual Age for
the fourth time, I finally read it cover to cover (less than a
day). I finally got what he's talking about when he says jobs
that are high touch are here to stay. That is, jobs that builds
relationships between business and client whether it's B2B or
B2C. To that end, he advocates that we incorporate more
storytelling...
Strategies of Successful Market Offers
Strategies of Successful Market Offerscopyright 2002 Pavel LenshinUSPAccording to economic theories we live in the world ofmonopoly competition. That term shouldn't confuse you, asthe meaning behind implies competition between many small ormiddle-size "monopolies", that are not monopolies in theirdirect meaning, as they don't control some particular sectorof economy, rather then they are the prime sources of theirunique propositions of services or...
Strategies to increase expression of interest conversion
The Expression of Interest (EOI) is the beginning of the
submission processes for many agencies and potential clients of
yours.
The purpose of the EOI is to assist the donor/agency/business to
compile a shortlist that will be invited to submit a tender for
an opportunity.
For you, the purpose of the EOI is simple - get on the shortlist!
As with all aspects of proposal and tender development, the EOI
process is not without...
Stuck With A Zero Marketing Budget For Client Gifts?
Would you really dare to give each client a gift of $500 this Christmas? What about something worth $2000? Or maybe $5000?
You think I?m joking right? I mean, here you are struggling with your 50 cent marketing budget and I?m giving you the key to your bankruptcy. At Christmas time, too!
Step up to the roller coaster and you?ll find out how Marie beat the system with some simple, yet smart marketing tactics and how you can too....
Ten Basic Steps For Building A Web Site That Works
1. Assemble a web site development plan that is integrated with your overall marketing processes; the content should be consistent with offline materials, the graphics/images don't have to be identical with traditional media, but should be consistent with your overall branding, style guide, usage of colors etc.
2. Hire a web site design firm that understands your market position and one that won't get ""geek crazy"" - meaning they are so...
Ten Basic Steps For Building A Web Site That Works
"1. Assemble a web site development plan that is integrated with
your overall marketing processes; the content should be
consistent with offline materials, the graphics/images don't
have to be identical with traditional media, but should be
consistent with your overall branding, style guide, usage of
colors etc.
2. Hire a web site design firm that understands your market
position and one that won't get ""geek crazy"" - meaning they
are...
Text vs. Pictures: Shedding Light on the Debate
What's more important to your web site: pictures or text?If you have an ecommerce web site, you need the answer to that question. Your profits depend on it. Over the years, we've heard a lot of opinions on this topic. Some webmasters formed opinions through studying log files and conducting online surveys. Others relied on personal preference. However, thanks to Stanford University and the Poynter Institute, we now have some concrete research...
The "Other" 80/20 Principle: Insights on Selling to Womento others because it's a better experience for her. This is called branding. Contrary to a lot of popular belief and marketing efforts, branding is not how much advertising dollars are spent or what movie star uses your product. Branding is when a significant part of your market feels consistently better about buying your product or going to your place of business than a similar product or business. Branding also means more sales....
the 4C's of Branding
The 4 C?s of Personal Branding
By Michelle L. Casto, M.Ed.
Branding could be defined as a guiding philosophy for building business. The benefits of building a strong brand are tremendous. With a strong name brand, you have instant name recognition, can charge higher fees, get to choose who you work with, and can handle economic changes and challenges with greater ease. In addition, a strong brand demonstrates the four C?s of branding: Clarity, Competence,...
