Is Your Ad Killing Your Brand?
by Karon Thackston ? 2002http://www.copywritingcourse.comIt?s funny to me how companies spend thousands of dollars to develop a brand only to wreck it when they create their advertising campaigns. They pour over colors, fonts, logo designs, Web site creation, USPs, and target audience analyses. But then, when it?s time to bring their message to the public, it all falls apart.Case in point: a local technical college in my town has recently begun to run a...
Is Your Site A Rich Feast Or A Dogs Breakfast? Part 1 of 2
It had started out as a prank, a practical joke to play on some of her ostentatious yuppie friends. They had always had the last laugh at her expense and now it was to be her opportunity for revenge. Half an upturned can of Pal surrounded by biscuits and garnish. The trap had been set.She had always intended to reveal the punch line at the appropriate moment just before the guest succumbed to the faux pate. Then she got side...
It's A Blog, Not A Sales Letter
Copyright ? 2004 Priya Shahhttp://www.priyashah.comThe recent spurt of interest in blogging has begun to ignite the hope that people can make a full-time income from blogging. Although there are a few people actually doing this, there aren't too many business models yet that can support someone making a full-time income from their blogs.I believe that blogs should be an important part of any traffic-generation plan for a website, but don't depend on the...
It's A Blog, Not A Sales Letter
Copyright ? 2004 Priya Shahhttp://www.priyashah.comThe recent spurt of interest in blogging has begun to ignite the hope that people can make a full-time income from blogging. Although there are a few people actually doing this, there aren't too many business models yet that can support someone making a full-time income from their blogs.I believe that blogs should be an important part of any traffic-generation plan for a website, but don't depend on the blog...
It?s one thing for people to buy your product or service, but it?s another for them to tattoo your logo on their biceps.
Case study: Harley Davidson Is there any another company in the world that works harder to build genuine relationships with their customers than the Harley-Davidson Motor Company? Harley-Davidson is an outstanding example of a company that has created loyalty through a pattern of steadfast interactions with its customers. How easy is it for your customers to interact...
Keep your web host from costing you money
Now that you?ve probably just spent hundreds of hours and possibly even thousands of dollars to build your web presence, one of the most important decisions you?ll make next is where to host your website.Choosing a PlatformIt may be true that Unix tends to be more reliable than NT, but it is even more true that any server when overloaded with sometimes 250+ web sites, like most web hosting companies do, will not be as stable as you need it to be....
Know Who You Are ?And Your Brand Will Followtake a vote from your gut and make some hard decisions. Deciding on even a lame idea is a heck of a lot better than not deciding at all. Pick a single message?something you can leverage and own and something you like and will stick with. There are lots of awesome, cool things you can promise and deliver for every Tom, Dick and Mary, but lack of definition will cost you too much and delay your hitting the home run in the branding game. Sometimes you...
Learn how to make money with reprint rights marketing
Reprint/Resale rights give you the opportunity to sell someone else's product & you keep 100% of the profits. This of course is done for a once off fee. This is a great way to get started when building a web site or starting a mail order business from home. Generally products to sell can be audios, DVDs, videos, software, manuals, ebooks, a website or even a combination of everything mentioned. When purchasing reprint rights, make sure...
Lessons from a Shock Jock Why is Mike Makler the Coolest Guy in the Universe?
This Tongue in cheek Article shows how by using 7 Simple Steps Mike Makler Proclaimed and Branded himself The Coolest Guy in the Universe. The steps Mike Makler Used to Brand Himself the Coolest Guy in the Universe and Obtain a Number 1 Page Ranking in Yahoo for the Coolest Guy in the Universe can be used by anyone to create a Brand. just do a Yahoo Search on "the Coolest Guy in the Universe" (don't forget the...
Lessons From the Olympics for Your Business
Are you all caught up in the Olympics for the last week and a half? If so, you aren't alone. Did you know there are lessons to be learned for your own business, when you watch the events?Businesses are doing great with an association to the Olympics - and you can use the same tactics as the businesses and as the athletes - to boost your sales. Business branding has come a long way - the Olympics have allowed a good avenue for companies to...
