Ethical finance: who benefits from our spending?
On one hand consumers are being universally criticised for running up significant amounts of debt on credit cards, yet conversely many companies are capitalising on the growing credit card debt, from charities and political organisations to football clubs, the Association of Surgeons and somewhat ironically ActionAid, an international development agency whose aim is to fight poverty worldwide. Financial comparison site moneynet.co.uk...
Executive Resumes 101
What makes an executive resume ?executive?? Is it the format? Is it the content? Or is it the personal marketing strategy? Executive resumes are different in all these areas. Executive resumes are targeted toward a hiring agent that is seeking more than the typical job seeker?s qualifications. The executive behind the resume must meet specific leadership and visionary qualifications that surpass the regular achievement-based resume. Executive resumes must demonstrate...
Finding Your Niche: What Do You Want to be Known For?
In my experience, there are two kinds of small business owners: one that knows whom their market niche is and utilize it, and another who tends to waiver or not want to "set in stone" their target market. With the latter group, I always probe for more information: Why don't you want to choose a specific target for your product/service? Time and time again, the response is the same "I don't want to limit my profits by only catering...
Food Retailing or Food Entertainment?authored three books on fruit and vegetables, their origins and unique ways of cooking them.
He regularly appears on the national Canadian TV as a food expert and has a two minute segment on the national lifestyle program just before the weather report. These segments can include how to identify when mangos are ripe to how to cook new potatoes to preparing celeriac and beetroot soup.
Pete has a regular thirty minute documentary program on the Food Channel....
Fundamental Strategic Marketing Mistakes to Avoids
" Fundamental Strategic Marketing Mistakes to Avoid This is a
pretty tough global economy and it is critical for a company to
leverage every bit of their marketing resources. So, if this is
the case, why are so many companies shooting themselves in the
proverbial foot by breaking some of the most fundamental rules
of marketing? It's a very simple question with complex answers -
here are some of the pitfalls to avoid:
1. Believing a...
Future Business Leaders of America (FBLA)employees are upset because he is never available to answer questions. Got all that? Twenty minutes from now you have to be able to retell the problem and offer realistic solutions, in ten mintues or less, in front of a panel of critical judges, scoring you.Here?s how it went down in Little Rock?Group 1 (1 male, 2 female). Bubble wrap. We need to bubble wrap everything. Don?t know how much we?ll need or how much it will cost, but it will solve the...
Future Technology Quality may reflect past glories.
The Dark Side of the Moon, The Universe and everything.Last time we saw hardware turning somewhat towards mobile phones, with PCs still firmly entrenched. Today we will look at the future of non hardware based things to come. Increasingly, things are bought ready programmed and we have little influence over what we have bought or use, just initial choice of supplier and package.So we are being gently pushed down pre-defined paths, with...
Get Branded--Part I
Get Branded?Part I
By Michelle L. Casto, Life Coach, Speaker, and Author
La Fontaine once said, ?By the work, one knows the workman.? He must have known long ago about the importance of branding. In today?s competitive marketplace, establishing and maintaining a brand name is essential to your career success. A service or trademark tells people immediately what you do. People will return to those companies or individuals who have an established brand that...
Get Branded--Part II
Coaching For Your Success
Get Branded?Part II
Michelle L. Casto, M.Ed.
Life Coach, Speaker, and Author
Branding is a way of marketing yourself so that people know who you are and what you do. If you brand yourself well, it will send a message that is instantly understood by your buyers and customers. The best three ways to build your name brand are: 1) Know yourself, 2) Choose work that allows you to do your personal best, and 3) Market, market, market...
Get Out of Your Head to Improve Your Business
The classic novel by Robert Louis Stevenson tells the story of
one man's struggle with his duel personalities - Dr Jekyll, the
kind and respected physician, and the violent Mr Hyde.
But if you think living as two separate people is hard, spare a
thought for the one-person entrepreneur. To survive and succeed
as a solo enterprise in the business world we need to develop
not just two, but a multitude of alter-egos.
We have to be the company...
