Do You Know Where Your Brand Promise Is?
When I address business audiences, I often ask people to share
their companies' brand promises. To my amazement, many don't
have articulated promises at all. And those that do are often
given to promises so fuzzy as to seem indistinguishable from
those made by thousands of enterprises in any and all markets.
These self-deluders tell me their brand promise is "world-class
quality," or "guaranteed best service," or "a company you can
trust." My...
Do you need an expensive padded, cushioned, air bubbled, gelled running shoe?
Nike Free does not think so; and neither should you. Read on to find out why this concerns every one of us, our health and a good deal of wasted money. This is not a story of the Nike Free shoe; it?s about our freedom and growth.By Winston Ng, Phenogy Health Advisors It has been a really long time since a major shoemaker has stepped forward and acknowledged that the human foot is the perfect running, walking...
Does Your E-Newsletter or E-Zine Pass the "So What" Test?
A great number of e-newsletter and e-zine programs fail every day, no matter how much time and money is spent on attempting to make them work. Perhaps they don?t reach their target audience, or they don?t make their sales goals. For some reason or another they simply didn?t work. The majority of times however, it comes down to the fact that they simply did not pass the ?so what? test. Instead of trying to solve the reader?s...
Don't Punish Yourself Doing (Type X) Business
Are you type X or type Y? Don't worry, it ain't gonna hurt you until you really understand what you should be? Type X, or Type Y! In today's hyper-competitive world, there's no better way to live your dreams than to have your own online business burnt into your prospect's mind. In September 2000, when I decided to launch the http://www.NicheChallenge.com website early next year i.e, February 2001, I had couple of other different...
Don't Dare Brand Your Business because you may lose!updatedTo be current; the content of your site must be no more than 3 months old. Add the date you last worked the site on your home page.Include a family or personal touch Provide an "About Me/Us" page. Provide the names of the owner, president and provide the reason why you started your business.Avoid password or flash screensIf you want to use the option of flash pages, fancy music, etc., give visitors the option of viewing them. Don't...
Don't Punish Yourself Doing (Type X) Business
Are you type X or type Y? Don't worry, it ain't gonna hurt you until you really understand what you should be? Type X, or Type Y! In today's hyper-competitive world, there's no better way to live your dreams than to have your own online business burnt into your prospect's mind. In September 2000, when I decided to launch the http://www.NicheChallenge.com website early next year i.e, February 2001, I had couple of other different projects to do...
Dreambiznews
Please note: We jealously guard your email address andprivate information. We do not share, rent, sell, trade orin any other way provide your information to outside partiesfor any reason. We appreciate the trust you put in us.============================================================ Dream Biz Making Your eBiz Dreams a Reality! **07/14/03** Volume 1, Issue 1 Anacleto Marchi, Publisher marco01@myexcel.com============================================================Welcome to...
Effective Advertisingyou have the correct contact name and phone number of the person who would make the buying decision. The Copy Find your killer headline ? that hook that makes them say ?yes? so they continue to read your promotion and immediately recognize you in the future. Tell them why you are unique and the best choice to fulfill their construction needs. This, of course, requires you to know all of their needs ? the more, the better. Now state your benefits and then your features....
Effective Advertisingyou have the correct contact name and phone number of the person who would make the buying decision. The Copy Find your killer headline ? that hook that makes them say ?yes? so they continue to read your promotion and immediately recognize you in the future. Tell them why you are unique and the best choice to fulfill their construction needs. This, of course, requires you to know all of their needs ? the more, the better. Now state your benefits and then your features....
Enterprise Portals - The Next Big Thing
Just when you finally got comfortable with the transformation of the Web from a simple server of static HTML to a complex application centered in B2C and B2B concepts, along comes the latest in E-Business initiatives - the Enterprise Portal. Enterprise Portals are Extranets developed by companies to satisfy secure communications with their customers, partners, and employees, and it's an idea whose time has certainly come. Both big companies and small...
