Creating an Irresistible Brand
Why you should be using TouchPoint branding to ensure customer
loyalty.
Hard times create amazing successes.
Despite all the talk today of an oversupply of goods and
services, industry consolidation, menacing imports, stalled
prices, and shrinking margins, a few remarkable businesses have
discovered how to make their brands irresistible to more and
more customers. And they have done it in remarkably speedy
fashion, seemingly coming out of nowhere to...
Credit cards
If gold medals were awarded for marketing consistency, the credit card industry would be the Sarah Hughes of the business world. Major players Visa and MasterCard, who have maintained their steady rates of spending and commitment to their positioning platforms for years, will stick to their established routines this year. Freshening their programs will be updated creative and the occasional push behind new products and promotions.Discover and American Express will mix it up by...
Cultivating The Trust Factor
In today?s highly competitive economy, it is difficult to maintain a significant market advantage based on your professional skills alone. Developing a trusting relationship with your clients is key to your success. No matter what business you are in, the most powerful value-added you can contribute in any business relationship is the trust factor.The trust level in Corporate America is at an all-time low, and suspicion of all things corporate is on the rise....
Debunking the myth that search engines bring in the most traffic.
Publishing Guideline: You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.Debunking the myth that search engines bring in the most traffic.Here are the real techniques that generate the most traffic.Five (5) Things You Can Do to Increase Your Repeat Traffic Today:Where do you think most webmasters...
Design vs. SEO: Can My Site Look Good And Rank Well?
Do you have to sacrifice all of the creative and artistic
elements of your web site to rank in the search engines? Later
in this article I'll show you a real case scenario and the
design and SEO approach used.
Thanks to the birth of professional search engine marketers the
top ranks are saturated with the pages of companies that can pay
for such insight. That said, it's certainly possible to employ
high ranking tactics in your own...
Determining the Best Web Site for Your Business
The First Step towards making your web site work as an important marketing tool. Establish your web site?s purpose and functionThe Internet is an ever changing, global marketplace and library. People research and purchase products or services, read to gain more knowledge and sometimes browse for pure entertainment. In figuring out the best way to showcase your business on the Internet, you must first answer the following questions:What do you...
Determining the Best Web Site for Your Business
The First Step towards making your web site work as an important marketing tool. Establish your web site?s purpose and functionThe Internet is an ever changing, global marketplace and library. People research and purchase products or services, read to gain more knowledge and sometimes browse for pure entertainment. In figuring out the best way to showcase your business on the Internet, you must first answer the following questions:What do you...
Developing Your School Brandschool.
Individual School Email Address
A quick-fire way of creating a sense of ownership and branding is to provide stakeholders with a personalized email address from the school server. This will provide free email storage and create online exposure for your school. However, it is imperative that email users are briefed about privacy and confidentiality clauses. They must also be reminded not to ?spam and flame? using these complimentary email addresses.
White...
Do I really need to write articles for e-zines?
When I was first advised to start writing articles, this was the first question I asked. As I was totally freaked out at the thought of me writing for others to read.Many people subscribe to e-zines and the readers often trust the recommendation of their editors. By sending articles to e-zines you will get valued visitors to your web-site. For each article you get published by them, the traffic to your website is increased.What is there to...
Do I Really Need To Write Articles For E-Zines?then spend your profits on other forms of advertising.
You never know, your articles may well inspire others to hire you to write articles, e-books. What a great way to multiply your income.
By allowing e-zine publishers to publish your articles in their free e-books, your advertising could multiply all over the internet. Simply because people give them away. We all like something for free.
Using an e-zine publisher that has a free content...
