"Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?"
Copywriters that try to be clever, humorous, abstract, or usedouble entendre with their headlines and ads will normally findthat they flop and are thus a waste of both time and money. Manyof the Super Bowl ads fall in this category. While they are oftenfunny to watch, most people don't remember what company the adwas promoting.Ted Nicholas tells the story of how a book that he had writtenwas not selling very...
"Coal in Your Stocking" and Other Festive Drinks for the 12 Days of Christmas
?Skillfully concocted from an immense variety of colorful spirits and juices, served in unique glassware, and topped with exotic garnishes, a cocktail is meant to be seen as well as consumed.? (www.bardrinks.com) We think ALL Christmas drinks should be festic.Alcohol has been around a long time, providing both joy and misery. Assuming Smart Choices and the Emotionally Intelligent use of spirits, we proceed to...
"Copywriting Businesses - How Can I Get Started?"
"Copywriting Businesses - How Can I Get Started?"Do you have the training and skills needed for copywriting? Are you looking for a way to get your foot in the door?Will you have what it takes to succeed with your copywriting businesses?For many, these three questions drive them day in and day out to become the person that people demand time with. Still for others, the business aspects of copywriting have just been easy to get. Others still...
"Find Your Passion"
REPRINT GUIDELINES=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=You are free to publish the following article in it'sentirety in your eZine or on your website. Our onlycondition is that you MUST keep the information about theauthor,(c) notice and resource box at the end intact.Please let us know when you use an article bysending us an email... mailto:howto@leanmarketingpress.com=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=Word Count:...
"Give 'em the Ball." An Example of Great Coaching
Many years ago I learned a valuable lesson on leadership from a
very wise little-league football coach. I had volunteered as an
assistant coach for my son's 12 year-old peewee football team,
and with that responsibility was the opportunity to help the
head coach. This elderly coach had been coaching the entry-level
peewees for many years, even though his boys had long since
graduated from that level. His style clearly wasn't what...
"How's Your New Year Feeling So Far?"
What's the pulse out there? Many of us opted for a quiet New
Year's Eve choosing Mozart and a glass of wine in front of the
fireplace over getting drunk, hanging off the rafters, and
negotiating a statistically dangerous drive back home in a sort
of mad compensatory gesture.
It's really just not that time of year.
I'm a coach, and judging from the mailbag and phone sessions,
it's a low energy right now, mentally and emotionally. This is
our natural...
"How's Your New Year Feeling So Far?"
What's the pulse out there? Many of us opted for a quiet New
Year's Eve choosing Mozart and a glass of wine in front of the
fireplace over getting drunk, hanging off the rafters, and
negotiating a statistically dangerous drive back home in a sort
of mad compensatory gesture.
It's really just not that time of year.
I'm a coach, and judging from the mailbag and phone sessions,
it's a low energy right now, mentally and emotionally. This is
our natural...
"I Love Florence in the Springtime"
Shortly after landing in Rome's Fiumicino airport, it will hit you like a ton of cobblestones: You're in Italy.Simply being in Italy is surreal. Walking around, the images that you've seen in photos and films literally come to life. The sites and people aren't extremely extravagant, but there is an abiding sensation that you are in a different world.Last year around this time, York Italian literature professor Elio Costa told me about the annual trip...
"I Love Florence in the Springtime"
Shortly after landing in Rome's Fiumicino airport, it will hit you like a ton of cobblestones: You're in Italy.Simply being in Italy is surreal. Walking around, the images that you've seen in photos and films literally come to life. The sites and people aren't extremely extravagant, but there is an abiding sensation that you are in a different world.Last year around this time, York Italian literature professor Elio Costa told me about the annual trip...
"Is Your Dog Selling eBooks Too??"
Just the other day, I stumbled across a website sellingebooks about pet food...it was set up by Spike, a Bull DogJust kidding! But it does seem that everyone is jumping,or had jumped on the 'ebook bandwagon' these days.No doubt, the online ebook business IS highly profitable- if done right. Selling quality info-products is somewhatthe perfect hands-free business, as everything from orderto delivery to follow up can be automated on the internet.Imagine...
