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 Article Of The Day
 Using Repackaging to 'Go Big' with your Online Biz
Using Repackaging to 'Go Big' with your Online Biz

It's actually quite common for online business owners to find themselves stuck. So let's start with a bang and talk about one of the best ways I know to give your online business a real-world boost.

Come to understand the concept of 'Repackaging' or 'Repurposing'

When I go to the grocery store in the month of November, I always shake my head in admiration. The reason is it's
pretty obvious what the Big Chocolate companies have done, isn't it? They've taken the same chocolate product and
changed the packaging (switched the giant plastic bags for high-end boxes.) It doesn't matter if it's Cadbury, Hershey or Lindt...you're looking at the very same chocolate only
put to a new purpose...helping us celebrate Christmas instead of Halloween. Brilliant. And a critically important lesson for online biz owners.

So here's the question to ask yourself:

"What intellectual property do I have that I can (quickly
and with relatively little effort) repackage and sell to a
new set of customers?"

Answer:

Step 1: Start by listing your current inventory of intellectual property.
Dig deep and don't overlook the obvious. If you've created a
one-page website, terrific, put it on your list. Other things to list include lesson plans, graphical banners,
audio clips, TeleClass titles you've led, even the list of
ideas in your notebook is part of your IP inventory...you
don't have to have a website. Other more traditional items
are CD sets, workbooks, assessments, your ezine, eBooks,
etc.

Step 2: Now brainstorm how to make your material new again.
Make a list of how your current inventory can be repurposed.
Can your eZine issues be compiled into an eBooklet? Maybe
your eBook can be chunked into 52 issues of a weekly tip
eZine...perfect to attract visitors to your website. Do this
for as many items in your inventory as you can, and by all
means list as many new purposes for each that occur to you.
Filled in, this worksheet will become your list of "gold
nugget" projects, to return to when time or budget permit.

Step 3: Choose one item and act.
I get asked every day "why do some eBusinesses succeed where
others never get off the ground?" The answer is they take
full advantage of the leverage they can get out of their
intellectual property. By choosing one item on your list to
repurpose, and following through on it, you don't just
create new products for your online shelves (a great thing
in and of itself.) Simply by applying the concept of
repurposing, you increase the value of the time you spent
creating your original offering.

Your time and energy are now "worth" more than before you
read this lesson.

Fabulous, isn't it?

For all those who are dabbling in the online world, but want
to go big...good for you for starting a few things. You're
right on track! Now your job is to repackage what you've got
and serve your customers in as many ways as possible. Not
everyone who goes out for breakfast wants their eggs
scrambled. As an online business owner, your customers are
waiting for you to offer them the choice that suits them
best, all the way from sunny side up to eggs benedict and
back again.

Repackaging existing intellectual property for long term
online success has such a strong track record, I'm hard
pressed to think of a truly successful online business that
doesn't do it. So once you get the hang of it, try going one
step further and make sure new projects are developed with a
good "repackageability quotient" from the start. Every new
product you create can and should have three or more uses.
When that starts happening naturally, you'll know you've
fully integrated this strategy into your online biz.

About the Author

Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J.
Leonard's General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the CEO of Andrea J. Lee Group of Companies, she writes, speaks and consults on Marketing, Internet and Business systems. For more helpful tips, visit http://www.multiplestreamsofcoachingincome.com

Rating (0)  Category Home business - ebooks and blogs
 
 
 
 Most Popular Articles
 10 Tips For Shopping For Weight Loss
10 Tips For Shopping For Weight Loss

Copyright 2006 Donovan Baldwin

Everybody is different. What works for your friend might not work for you, or might work better for you. Therefore, these suggestions for shopping for weight loss are presented as helps, and I hope you will find something of use to you. With just a little thought and creativity, you should be able to come up with several more tips yourself.

1. Always use a list when you shop, and stick to it. Almost any other food item you put in the buggy will be something that does NOT fit in to your weight loss plan.

2. Plan ahead. Decide what your meals are going to be, and what ingredients you will need. Include portion sizes in this planning. If you just buy a pack of steaks, you will probably cook all those steaks at once and there is a chance they may be eaten all at once. Planning your meals will help you prepare your shopping list. Plan also for meals such as lunches you carry to work.

3. Take someone with you who you can trust to be on your side. By "on your side", I mean, of course, someone who understands and supports your weight loss goals. While this person should be aware of what you are trying to accomplish, YOU must understand that they ARE trying to help you, and YOU must give them permission to express their honest thoughts about purchases you are making...especially if you are deviating from your list.

4. Have this trusted friend or family member HELP you draw up your shopping list.

5. Always eat before shopping. It is a fact that shopping when hungry increases your tendency to put extra items in your shopping cart.

6. Learn to read the labels. Almost every food you buy has a label outlining nutritional content and levels. Knowledge of nutritional needs is important, but does not need to be daunting. Basic information is easy to obtain.

7. Avoid convenience foods. Most have additional calories, fats, or carbohydrates. Although they may taste great, this is often a direct result of those very attributes.

8. Plan PREPARED meals. Cook from scratch. Not only will you probably enjoy the meals more, but having to prepare a meal helps prevent you from indulging yourself with a quick and easy snack or meal.

9. Avoid buying "empty" foods. These are foods such as chips, cookies, or candy. An apple may have as many calories as a piece of candy, but it contains a much higher level of nutrition, and provides factors such as fiber, for example.

10. Buy foods you really like. Eating in a healthy manner does NOT have to be a boring or unrewarding experience. Types of meals enjoyed in Japan, for example, can be tasty and a different and inviting experience, but they can also be very good for you. Again, be aware of portion sizes. Just because it is "good for you" doesn't mean you ought to go back for seconds or thirds.

There you are, 10 hints for shopping for weight loss. Since portion sizes was mentioned twice, let me leave you with this thought. Most Americans eat portions much larger than recommended sizes. A discussion of portion size is more than can be incorporated into this small article. However, people in France tend to eat very rich foods yet do not have the obesity problems found in America. People in Japan who eat a traditional Japanese diet tend not to have an obesity problem such as is found in America. As diverse as these two cultures and their diet are, a common factor is portion size. They typically eat much smaller portions than Americans.

About the author:

The author's interest in fitness and health began in 1970 when he first read Dr. Kenneth Cooper's "Aerobics". Find more weight loss tips at http://nodiet4me.com . You can find additional articles on fitness, health, and weight loss at http://nodiet4me.blogspot.com .
Rating (0)  Category health weight loss and aerobics
 10 Easy Weight Loss Tips
10 Easy Weight Loss Tips
"No", step back and congratulate yourself for taking that pause.

7. Eat Slowly

It takes our brain about 20 minutes to realize that we are full. When you eat too fast, there is not enough time for the "full" feeling to register, so you'd end up literally stuffing yourself with food.

8. Don't Skip Meals

When you skip a meal, you get way too hungry. When you are too hungry, you won't be able to control yourself at the next meal. As a result, you'll end up eating more than 2 meals worth of calories.

9. Plan Your Meals

Try to plan your meals in advance. Not knowing what you are going to eat will send you right to the fast food joint.

10. Do Everyday Physical Activities

Take the stairs instead of taking the elevator. Park your car at the far end of the parking lot. All those activities add up. Walking briskly for 15 minutes per day will help you lose an extra 10 lbs per year.
About the Author

Melanie Mendelson's website "Daily Weight Loss Tips" is updated every day with new free weight loss tips and ideas! Visit http://www.DailyWeightLossTips.com

Rating (0)  Category health weight loss and aerobics
 20 Dieting Success Tips (Part 2 11-20)
20 Dieting Success Tips (Part 2 11-20)
meal replacement shake or bar every day.

SUCCESS TIP NO. 17: IF IT SOUNDS TOO GOOD TO BE TRUE IT PROBABLY IS

Low carb doughnuts and muffins? You can find these prepackaged low-carb labeled goods at your neighborhood grocery store and at many low-carb lifestyle specialty shops. That does not mean that you should make a habit out of eating them.

While low-carb pastries may be tempting remember that they still contain all of the usual carbohydrate suspects: sugar or a sugar substitute and flour.

They may be healthier than your typical muffin as an occasional treat, but remember to stick with the basics for continued low-carb success.

SUCCESS TIP NO. 18: AT THE GROCERY STORE - SHOP THE OUTER AISLES

It will be easier to stick with your low-carb lifestyle if you learn the one common thread in all grocery store designs: the healthy foods are on the perimeter aisles.

Think about it, when you go into the grocery all of the healthy stuff, fruits, vegetables, meats, and dairy products are arranged around the stores walls. You only rarely need to enter the center aisle areas in those few stores that stock butter and cheese in the center near the frozen foods. For the most part all of the foods that you need for your low carb diet can be found on the perimeter of the grocery store.

Train yourself to start on one end of the outer aisle and work your way around. It will be much easier to avoid carb cravings and fill your basket with healthy items if you do so.

SUCCESS TIP NO. 19: INVEST IN GOOD COOKBOOKS

Can't figure out what to eat? Need some variety in your diet? Turn to a cookbook. Granted, not all recipes in a cookbook are low-carb fare, but you will be surprised at the number of low-carb and low-carb friendly recipes you can find in your standard Betty Crocker Cookbook.

Cookbooks are great reference tools that often contain handy tips on purchasing cuts of meat and preparing meats, fruits and vegetables in new and exciting ways.

Plus, new low-carb cookbooks are hitting the shelves all the time. So be sure to take advantage of these resources to try something new, different and delicious.

SUCCESS TIP NO. 20: TAKE A GOOD MULTIVITAMIN

We can't all do it right all of the time. Even the most conscientious food combiner may miss some healthy vitamins, minerals and trace elements in their diets. To help make sure you get everything that you need, consider taking a good multivitamin.

Check with your doctor first for recommendations and you should be tested for anemia to see if you need a vitamin with iron. However, the longer you eat low-carb and the more red meat you eat, the less anemia will be a problem and you should be able to take vitamins with less iron.

Your success is totally up to you. Assuming that you are an otherwise healthy individual, your body will do its part. Just remember to adhere to the low-carb diet plan that is right for you and add some variety to your meals to help you stay faithful to your health and weight loss goals.
About the Author

Do You Want To Know How to Conquer Obesity? If YES, then Click Below To Read More http://www.daveshealthbuzz.com/conquerobesity

Rating (0)  Category Health fitness and dieting
 
 
 
 
 
 
 
 
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