?Super Verbs? Really Move Your Copy
By Karon Thackston ? 2004http://www.learn-copywriting.comRun or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in the hearts and minds of your readers? Sure, "run" and "hustle"...
Attention Deficit Sales Letter Disorder
For any marketer, attention is a precious commodity. With
consumers bombarded with thousands of advertising messages each
day the question of how to make your message stand out of the
crowd becomes even more critical.
Any successful sales letter must accomplish two things:
1. It must sell the prospect on reading the sales message all
the way through
2. It must lead the prospect to the most desired action, whether
it's to make a purchase or...
Do You Make These 7 Mistakes In Your Business?
Mistakes. Nobody likes to make them. But when we do we try tolearn from them, survive them and then value the 'experience'that we now have because of them.As a internet marketing consultant having worked with manydifferent businesses I've seen a lot of foul-ups in my career. In this article I'll just like to address 7 of these mistakes that have crippled or handicapped many companies that otherwisecould have been very successful.1. Failure to...
The Choice between Yes and Yes: A Psychological Revelation
Three year old Kara was throwing a tantrum. She didn't want to go to bed, of that she was certain.
"Do you want to brush with the red or blue toothpaste?" her dad asked gently.
"Blue," she says, glad to be given the opportunity to make a decision.
Ten minutes later, Kara was well tucked up, wondering when she'd agreed to go to bed in the first place.
You laugh at the story, don't you?
The method used to get Kara into bed...
"3 Quick Tips To Becoming An Instant Copywriting Genius"
Copywriting is the ONE skill that will turn words into cash, and it's really the one thing you must learn if you're thinking of selling anything at all.From traditional direct mail and now to the internet, the power of words has already made millionaires out of ordinary folks like you and me!Successful copywriters know this. That's why they charge exorbitant fees for their services, which will no doubtstill be money well invested.The...
"Can You Become a Freelance Copywriter in Los Angeles?"
Is it out there? The chance to be a freelance copywriter in Los Angeles? For those looking to become a copy writer, finding employment in various cities can be difficult. In fact, most freelance writers around the world struggle to find employment or jobs that are within their own cities and home towns. But, if you want to become a freelance copywriter, Los Angeles can add several benefits.That is due in part to the fact that the...
"Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?"
Copywriters that try to be clever, humorous, abstract, or usedouble entendre with their headlines and ads will normally findthat they flop and are thus a waste of both time and money. Manyof the Super Bowl ads fall in this category. While they are oftenfunny to watch, most people don't remember what company the adwas promoting.Ted Nicholas tells the story of how a book that he had writtenwas not selling very...
"Copywriter Rates, Getting The Facts Beforehand"
Have you ever had the experience of hiring a freelance copy writer only to find that the project takes longer than expected, or that the fees they offered are ?flexible? in the wrong way for you to benefit. There is no doubt that copywriter rates differ greatly from one to another. There is very little in the way of a standard rate especially when you are dealing with clients through the Internet. To ensure you don?t get taken for a ride,...
"Copywriting Businesses - How Can I Get Started?"
"Copywriting Businesses - How Can I Get Started?"Do you have the training and skills needed for copywriting? Are you looking for a way to get your foot in the door?Will you have what it takes to succeed with your copywriting businesses?For many, these three questions drive them day in and day out to become the person that people demand time with. Still for others, the business aspects of copywriting have just been easy to get. Others still...
"Copywriting Secrets Of The Indian Mystics"
Hi everyone,Been ruminating on this one for a little while now but it?s probably one of the most profound discoveries of my life. It all began with a little book about music and it?s had such a deep influence on my copywriting and small business, indeed my whole outlook on life, I'd like to share it with you all now.Here?s what happened?About 8 years ago I bought the book ?Man and Music In India? by Roshmi Goswami and was introduced to a...
