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| Lessons from a Shock Jock Why is Mike Makler the Coolest Guy in the Universe? |
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Lessons from a Shock Jock Why is Mike Makler the Coolest Guy in the Universe?
This Tongue in cheek Article shows how by using 7 Simple Steps Mike Makler Proclaimed and Branded himself The Coolest Guy in the Universe. The steps Mike Makler Used to Brand Himself the Coolest Guy in the Universe and Obtain a Number 1 Page Ranking in Yahoo for the Coolest Guy in the Universe can be used by anyone to create a Brand. just do a Yahoo Search on "the Coolest Guy in the Universe" (don't forget the Double Quotes) and see if Mike Makler is still number 1.
A famous New York Based radio show Shock Jock proclaimed himself the King of all Media. Do a Google or Yahoo Search on King of all Media and you will see this Shock Jock's name. Is he the King of All Media? He is now. How did he become the King of All Media and How does it apply to You?
He simply branded himself as the King of All Media. On his Daily radio show he would proclaim to be the King of All Media. Pretty soon everyone was calling him the King of All Media. Now he is the De facto King of all Media.
Having observed this Shock Jock in action Mike Makler wanted to see if he too could create an outrageous brand for himself. Not having a top rated radio show Mike Makler Decided to brand himself on the Internet as the Coolest Guy in the Universe
Mike Makler Simply declared himself the coolest guy in the Universe. Is Mike Makler Really the Coolest Guy in the Universe?. Mike Makler is the Coolest Guy in the Universe if he can get and Maintain a Number 1 Page Ranking in Google or MSN or Yahoo.
Below are the 7 Steps in this Case Study Mike Makler used to Brand himself as the coolest Guy in the Universe
Step 1 - Publicly Proclaim your Brand. The First Thing Mike Makler Did to become the Coolest Guy in the Universe was he created a Web Page Stating that Mike Makler is in fact the Coolest Guy in the Universe http://www.ewguru.com/hbiz/Coolest-Guy-in-The-Universe.html.
You will notice that not only does this web page proclaim that Mike Makler is the coolest guy in the universe but it does so over and over. Mike Makler added the Coolest Guy in the Universe web page he created to his Google Site Map
Step 2 - Reinforce Your Claim The Next thing Mike Makler Did to become the Coolest Guy in the Universe was Create a Blog Entry stating that Mike Makler is the coolest Guy in the Universe as if it was a a known and accepted Fact. This Blog entry had a link to Mike Makler Coolest Guy web Page http://ewguru.com/coolguyblog. Don't forget to use ping-o-matic to ping your blog.
Mike then repeated the above two steps 2 or 3 more times to create a stronger branding
Step 3 - Get Others to Publicize your Claim Mike Makler then went on to write this Article to publicize the fact that he was the Coolest Guy in the Universe. Of course this Article is Rich in the Keywords 'Mike Makler' and 'The Coolest Guy in the Universe' Mike didn't forget to submit this article to the popular article directories.
Step 4 - The Details From Now on whenever Mike Creates an Article he will have
By Mike Makler (the Coolest Guy in the Universe) as his Byline.
In his Bio for his Article Mike will Put Mike Makler the Self Proclaimed Coolest Guy in the Universe see Why http://ewguru.com/coolguypage
Mike's Copyright now looks like this Copyright ? 2005-2006 Mike Makler The Coolest Guy in the Universe:: all rights reserved.
Step 5 - The 2 P's Patience and Persistence Mike will be persistent. He will Create Articles, Blog Posts, Forum Posts, all containing his branding. Mike will never stop Proclaiming that Mike Makler is the Coolest Guy in the Universe. It is all about branding.
Step 6 - Get Some Back Links If you would Like to help with Mike with his Branding Efforts just Link to one of Mike's Coolest Guy Web Pages you will find a list of them here http://www.ewguru.com/hbiz/Coolest-Guy-Toc.HTML
Step 7 Check and Tweak He will check the search Engines Once or twice a Week to see if Mike Makler really is the Coolest Guy in the Universe. If Not he will then write an Article Create a Blog Post, do some forum posts to continue to re-enforce his brand. Even if Mike is #1 he will still take action to Re-Enfoirce his hard earned Brand.
Hopefully even this simple example will show you 7 steps you can use to create and maintain a brand for yourself. It does take work and persistence to create a well known brand especially if you are not a Top Rated Shock Jock.
About the Author Mike Makler The Coolest Guy in the Universe (See Why http://ewguru.com/coolguypage) has been Marketing Online Since 2001, When he built his first Sales organization of over 100,000 Members.
Copyright ? 2005-2006 Mike Makler The Coolest Guy in the Universe - All Rights Reserved
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