Banner advertising was very much popular and click through rates were around 25% when its introduce for the first time in 1994. At present we can?t expect a conversion rate above 2 % from a banner advertising campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). Although the conversion rates are not satisfactory banner advertising still considers as an effective branding tool.

This is the ?e? term for word of mouth. This medium could be used to spread the word about your business among the target audience. Viral marketing messages receive 5 ?15% click through rate. 57% say word of mouth or viral marketing is their main source of information about new websites. Hotmail is one of the first examples of Viral Marketing.

Publicity is about creating awareness, building trust and credibility. Online press release distribution plays the main role in this.

Rajitha Dahanayake is the Senior eMarketing Analyst of a company engages in providing eMarketing solutions. He has over 3 years experience in Internet Marketing. He is an Associate member of The Chartered Institute of Marketing UK and a professional member of eMarketing Association (eMA) as well as International Internet Marketing Association (IIMA). Rajitha is a Certified eMarketer from eMA and holds the Certified Internet Marketing and Business Strategist (CIMBS) designation from IIMA.

rajitha1978@hotmail.com