9. Always remove any unsubscribes immediately

10. Always remove any undeliverables immediately.

11. Remind people of their relationship with you. Tell them in the message the email address that they used when they subscribed.

12. Communicate with your recipients on a regular basis, but don't communicate with recipients too often. An email that is welcomed on a monthly basis may become unwelcome when sent more frequently.

13. Include a correct reply email address and telephone contact information in each email.

14. Avoid sending long text articles.

15. Do not send HTML messages without Text alternatives.

16. Avoid sending messages with a large number of hotlinks.

17. Do not use BCC distribution methods with over 10 names per email. Use a product like Broadc@st, which creates an individual message for each email.

18. If you are sending a newsletter place the word "newsletter" and a date including month in the subject line. This reduces your SPAM score.

19. Watch your email lists, heavy B2C distribution to @aol.com, @hotmail.com. @msn.com etc may be flagged.

20. Avoid using words or phases that trigger spam filters. For more information on this visit: http://www.doctorebiz.com/06/021106b.htm and http://www.wilsonweb.com/wmt8/spamfilter_phrases.htm

21. Check out the common tests that filters like Outlook and SpamAssassin use to filter your emails and try to avoid the common issues. For information on these tests visit http://office.microsoft.com/assistance/preview.aspx?AssetID=HA010450051033&CTT=98 and http://eu.spamassassin.org/tests.html

22. Routinely check http://www.spamcop.net to see if you have been blacklisted unfairly. Send an email to have this rectified. To check their list enter: http://spamcop.net/bl.shtml?111.111.111.11 (where 111.111.111.11 is the IP address of your sending SMTP.)

23. Use services such as Assurance's Message Checker to pre-check your messages for common filtering flags and Assurance's Black-list Alert to keep on top of where you may be blacklisted.

24. Sending your delivery in small batches of 500 or less might avoid filtration.

25. For additional information and a practical guide on avoiding SPAM filters check out Marketing Sherpa?s ?How-to Kit: Get Your Permission Email Past Filters? http://www.sherpastore.com/store/page.cfm/p.cfm/2094?1044.

Karen Fegarty is a professional marketer working with both MailWorkZ and ezTrackZ. Check out the ezTrackZ ad tracker product at http://www.eztrackz.com. and MailWorkZ?s flagship email marketing tool., Broadc@st at http://www.mailworkz.com