Now, write an outline, to set out the main themes in your speech or article. By the time you finish outlining these themes, you'll probably have a number of new topics that could be developed into topics that stand on their own.

For example, looking back at the contents of this article so far, I see that discussing something others don't know much about is one of the points. That would open the door to what I call the "Everybody knows" syndrome, the unfounded assumption that others know what we know. Perhaps you think that your parenting experiences are just like everyone else's. Yet, your feelings may very well be unique and of great interest to other parents.

If all else fails, get ideas from others. For example, I subscribe to many online newsletters because I write a lot of articles myself. As potential story ideas come in I store them away in a folder, ready to be searched when I don't have anything available in the top of my mind.

I can use the original article as the starting point, creating something new and unique by using my own experiences and ways of doing things. Or I can abstract someone else's article in my own words, again creating something new in the process. In both cases, I'm creating something new based on my unique experiences or perspectives.

So, never be stuck for an idea for an article or speech! You already have enough experience and knowledge; it's simply a matter of developing one of those ideas within that framework.

And here's a bonus: If you're writing or speaking about something that's happened in your life, you won't have to work hard to create the article or speech. Just follow the path through your memory.

Robert F. Abbott writes and publishes Abbott's Communication Letter. Each week subscribers receive, at no charge, a new communication tip that helps them lead or manage more effectively. Click here for more information:

http://www.CommunicationNewsletter.com

abbottr@managersguide.com