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| Hotel Internet Marketing and the Secret of Copywriting |
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Hotel Internet Marketing and the Secret of Copywriting regularly. Visitors need the right information to make their decision. They may surf the internet for their vacation planning many times and get a good knowledge about your local tourist attraction and identity. They therefore can spot some outdated or wrong information on your website and you've been put under a negative impression.
16) Look at the text and see if it is readable well or not. Your background maybe needs to be adjusted to highlight the text.
17) List the greatest benefit of your services firstly, and then comes the second great one, and then the third, forth...Make impression at the first time they read or they will distract a short time later.
18) Use short paragraph, 3-5 sentences per paragraph is best to read.
19) Use short sentence.
20) Use number, bullets to list your services features or benefits.
21) Use attractive headline. Bold the headline or colorize it to grape the attention. A good headline helps to facilitate skimming and scanning and often contains the benefit in some way.
22) Use icons or smalls pictures to enhance meaning of sentences.
23) Use blank space cleverly to highlight the text and images; make different section clearer; give a rest for the visitors' eye.
24) Do not leave a large space anywhere. It often receives bad effect.
25) Pictures must be adjusted before inserted into its place on the site. Pictures or photos are best when drawing a scene of enjoying your services of some guests. A local typical picture also creates a good feeling of local essence which is what your visitors is looking for.
26) Picture should be in GIF format. Remember to reduce its colors and its size to get to get a fast page download.
27) Although picture worth a thousand of words, but do not over- insert it on your page. They will cause slow download and no one can see how your destination is or your hotel is beautiful when almost of surfers afraid of long download page.
28) Use caption to note picture. Do not let them stay alone.
29) Use table when there are many benefit or services facilities or supply the distance of different location in a destination....
30) Do not use over 3 fonts.
31) Revise! Revise! Revise! Do not assume that your first writing is the best you can do.
32) Best way to deal wills all the typical question you'll get from prospective clients is a Frequently Asked Questions and Answers page - FAQ's.
Here are the list of some common question & concerns of your visitors:
# Safety precaution and procedure
# Costs
# Medical emergency/ 1st aide resources
# Qualification of staff
# Recreational activities/ shopping
# Visa requirement
# Inoculation/ disease precaution
# Children-minimum age
# Insurance needs/ options
# Cancellation policy/ minimums for departure
# Experience level of company # Exchange rate& procedures
# Time of year to visit
# Length of vacation
# Difficulty of trip
# Water- is it safe
# Group discount/ group number
# In country transportation & equipment
# Language
# Maps
# Lodging - hotel or camping
# Food-vegetarian or special restriction
If you want to improve your Hotel Internet Marketing Sale, you should send a blank email to "davidkan@freeautobot.com" to get free
" Internet Marketing for Tourism Business" Ecourse.
********************
This article can be freely reprinted and distributed world widely as its content and author biography must keep intact. About the Author
David Kan
CEO of T-IM.com
http://www.tourism-internetmarketing.com
T-IM.com is the largest global Free tourism internet marketing resources with free 100 lesson ecourse, 57 & more online tools and forum to help tourism industry enhance their internet marketing result.
Send email to "davidkan@freeautobot.com" to get 100 lessons Ecourse of " Internet Marketing for Tourism Business".
Or come to the Home Page to subcribe this e
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| Category
copywriting service and tips |
Author
David Gabbitas |
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