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| Don't neglect the power of repetition |
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Don't neglect the power of repetition
If you adopt the problem-solving approach to copywriting that I
advocate, you quickly realize many of your readers frame their
problems in a variety of ways. Sometimes, the problem remains
unarticulated, just below the surface of their conscious minds.
At other times, your reader might articulate it in a way that is
unique and specific to them. So how do you break through your
readers' filters and alert them that you offer a solution to
what haunts them day and night? Repetition. I repeat,
repetition. When you repeat your strongest selling points and
benefits throughout your copy, you have the opportunity to
approach the reader's problem in a variety of different ways or
angles, such as:
? Repeat your benefits in the form of examples. ? Present
testimonials from other customers. ? Ask questions that force
your reader to admit (to themselves) a need for your solution. ?
Repeat your benefit statement in the form of a question. ? Quote
other authorities who back up your claims. ? Offer proof of your
claims. ? Word you guarantee in such a way as to offer money
back if your customer does not realize the benefits you promise.
By no means should you insult your readers' intelligence.
Instead offer them a number of variations on the same theme. By
doing so, you will see an increase in response to your offering.
COPYRIGHT (C) 2006, Charles Brown. All rights reserved.
About the author:
Do you need to turn the written word into profits? Charles Brown
is a freelance commercial writer located in Dallas-Fort Worth
area, who is available to help write professional web content,
organizational newsletters, direct marketing material and other
copywriting projects for business and non-profits. Put Mr. Brown
on your team today. Visit him at
www.bizwriterstudio.blogspot.com or you may contact him at
817.715.3852 or charbrow@gmail.com.
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copywriting service and tips |
Author
David Gabbitas |
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