The first step in face to face selling is to qualify the prospect. So I've never understood why so many businesses are afraid to do the same thing when selling in print or on the computer screen. Cowards!

Guess what? An amazing thing happens when you ??take something away??. By stating (unapologetically) in your copy that ??This offer IS NOT for everybody????, ????only a select, elite few will qualify????, ????unless you meet the following qualifications, you can't beg us to let you buy this????, something magical takes place in the sales process.

The dynamic changes, from YOU trying to convince the PROSPECT that they need your product?? to the PROSPECT trying to convince YOU that they are qualified to buy what you are offering.

So, stop worrying about eliminating part of your potential market by only focusing on your ??ideal customer??, the ones you eliminate wouldn't have bought from you anyway. And by adding a bit of ??posture?? to your copy, your conversion rates with your REAL market will skyrocket.

Just remember this??

If you try to be ??everything to everybody??, you will end up being ??nothing to nobody??.
About the Author

Eric Graham is the CEO of several successful online companies. Internationally recognized as a top authority on eCommerce, Website Conversion & Internet Marketing, he's an in-demand speaker & consultant.

Get expert tips, advice, news and commentary on improving conversion rates, split testing, web usability, copywriting, internet marketing and more. Just visit Eric's popular Blog: http://www.conversiondoctor.com/conversion-blog/