Bulleted Benefits. Continuing down
Sumptuous Starter-dishes
Mouth-Watering Main Course-dishes
Seductive Desert-Your choice
Free Glass of Red, Ros, White
(Enjoy wines a step beyond - We taste and recommend)

Slogan (modified) follows.
Your Traditional British Roast -
Every Bite - Hummingbird Light

After that comes phone number, location, directions etc.

However, at the last minute we decided to add in this area.
Twiggy 2-Course (price)
Henry VIII 3-Course (price)

Our target market was the British couple or foursome looking for a great Sunday Evening Roast.

Over the years I have collected aids and studied various areas of marketing. Long ago I got copy of active verbs. Recently I got list of Hypnotic Words and successful headlines used over the years. Also a list how different colors effect emotions. These are all great references when I am stumped or want to make my copy even better. Some of the greats which come to mind are Claude Hopkins, Jay Abraham, Ted Nicholas. Actually, some of the best ideas can be found on current Internet sales letters. Occasionally I find the rare good headline in SPAM sent me. Yes, I even study some SPAM.

I have discovered my target market. They need my copywriting skills...the undercapitalized, open-minded, serious entrepreneur. Nobody in my immediate vicinity practices principles of good copywriting. I am unique. I am creative. My clients are unique. They seek creative solutions. They are fun to work with. Our creative ideas keep amplifying each others.

No matter what profession(s) you are into at this time, develop your uniqueness, discover your creativity, dream your solutions. The more you practice, the easier it becomes. By the way, I had no idea what I would write about this month. I kept thinking and thinking. Then pop - here it is. Now to polish it up 24 hours from now. 828 words now and finally edited down to 794.