Individual School Email Address

A quick-fire way of creating a sense of ownership and branding is to provide stakeholders with a personalized email address from the school server. This will provide free email storage and create online exposure for your school. However, it is imperative that email users are briefed about privacy and confidentiality clauses. They must also be reminded not to ?spam and flame? using these complimentary email addresses.

White Papers

It is very difficult to have credibility if the school does not provide research and white papers that are accessible to the public. These white papers are a quick way of differentiating your school and to highlight your research strengths. Of course, the way forward from here is to create a school press and publish the materials of your teachers. This is crucial as it provides an avenue for your teachers to be rewarded for their specialized writings and inculcates school loyalty within your own teaching community.

Contributing To Society

Every school should develop innovative ways in contributing back to society. In the area of school branding, the public can be provided with free talks in the area of the school?s competency or even free tuition for disadvantaged families.

About The Author

Colin Ong TS is the Managing Director of MR=MC Consulting Pte Ltd (http://www.mrmc.com.sg)

colin@mrmc.com.sg