Creativity breeds traffic.

To keep your website up the rankings nowadays, it can't just stay as it is. Content truly is king. Adding lists, anecdotes and so on is a good way of generating extra content. (If appropriate, you can even optimise them with a few keywords while you're at it.) You'll soon find that the search engines appreciate it as much as your visitors.

So next time you're considering revising your site (and if you want to stay in favour with the search engines you need to do it often), why not consider adding a little creative copywriting around the edges?
About the Author

Peter Wise is an advertising copywriter, website copywriter and SEO copywriter based in London, UK. He also writes direct mail, brochures, newsletter articles and press releases. You can reach him at +44 (0) 7767 687524. For further information, please visit http://ideaswise.com/