Be sure your contact information - including website and phone number - is on every handout and every piece of information given to attendees.

During seminar, give examples by telling stories of other projects you've done. Of course, you don't have to disclose sensitive details about your clients, but real life examples not only help the audience to learn, but it helps them understand the types of products and/or services you offer.?

PLAN FOLLOW UPEncourage the organization to do a post program mailing - even if it is via email - with an article written by you that helps tie your seminar up and gives additional VALUE to attendees.

Mention during the program that you are willing to send attendees information on a specific portion of the program if they give you their card. Tell them to write YES on the back if they want the additional information and to be added to your mailing list. Tell them to write YES/NO if they want the info, but don't want to be added to your mailing list.

Send the promised information within 48 hours of the program.Call any attendee who requested information or spoke with you after the program who seems like a potential client and invite them out for coffee to learn more about their business.

By putting more thought and effort into these no-fee speaking gigs, you will maximize the number of attendees you turn into clients and help make these engagements more profitable. Now get out there and make some money!
About the Author

Kirstin Carey is the author of "Starving Artist No More: Hearty Business Strategies for Creative Folks." Since most creative people hate sales, contracts, and discussing money Kirstin consults them on the business side of creativity so they make more money, get better clients, and still love what they do. She put together a resource of proven strategies to help creative types get the business help they need. Go to http://www.MyCreativeBiz.com.