You see, we need to make it as easy as possible for the end user otherwise they will put the whole project in the "too hard" basket.

I own several eBook compilers costing me from $30 to almost $100 and I find the cheapest one which is "Activ E-Book" to be the best one to use for the creation of custom brandable eBooks.

Activ E-Book creates rebrandable eBooks which means that the file can be re-branded over and over. This makes it really easy for the end user because if they make a mistake, they can start start again with the same file.

With some other HTML compilers, if you overwrite the master file, it cannot be rebranded. This could cause problems for the end user because if they make a mistake they will need to go and download the master file again. You can get around this by creating a readme file which explains not to overwrite the file but to save the file under another name. Now this could be getting into the "too hard" area for both the end user and the original author.

Offer Brandable eBook Downloads

I have started to convert my ebook downloads to brandable ebooks. I give both the master file and the branding software away for free. My stats indicate that there is no shortage of takers for my custom brandable edition of How To Autorun A CD. Now these webmasters have something to offer from their site like I did at the start without any expense of time and money.

Pitfalls To Avoid

My early eBooks had a resources page where I placed ads which pointed to my affiliate links. After some time I realized that this would not encourage other webmasters to offer the eBooks at their site.

The Solution? The resources page contains only links to other free eBook downloads. Also, I now have one sponsor ad which can also be branded with the users ClickBank Nickname. So if you want to go "viral", do not riddle your brandable eBooks with affiliate links because not many webmasters will offer them at their site.

Copyright 2004 Ed Zivkovic

Ed Zivkovic owns his own website which contains articles with all sorts of tips for work at home webmasters. Here is the site: http://www.ezau.com