C. A special ?Freebie? item of their choice from our bookstore was mailed or emailed with mention of the ad.

III. CLASSIFIED AD COPYWRITING

To increase customer contact, communication and overall sales, include specific pricing in the ad; for example, say, ?rates from $39.? Also list an email address with a domain name and specific person to contact. In other words, instead of emailing info@aol.com, email diana@ohiohelp.net using a first name for familiarity. (Note that some classifieds charge a 3-word count for URLs but only a 1-word count for email addresses.) And use an action verb in your call-to-action, ?Mention Ad for??

So sharpen your pencil or grab your keyboard and tune up your classified campaigns. Testing and improving your ads can definitely increase sales.

To learn more top tips and receive them on a regular basis at no charge in your email, sign up at http://ohiohelp.net today or email diana@ohiohelp.net. Preview your own "MAP: Move Ahead Plan" book and spiral-bond workbook set today and receive your No-Cost Information Kit along with it by visiting http://help-plan.biz

--

You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated - send to: diana@ohiohelp.net

Diana Barnum, president of http://movingaheadcommunications.com and CEO of http://ohiohelp.net. For more help with marketing, public relations and writing, email diana@ohiohelp.net or call: (614) 529-9459.