So, you can see selling isn?t the big problem here. The big problem is making sure this particular family, on that particular day, at that particular cemetery know you even have the property for sale. Trust me they aren?t going to look in the classifieds for your ad.

So where will they turn to find out about you? That is were this new marketing is being invented. A good amount of it will be up to you and will take some legwork on your part. If you do it right, you will turn that white elephant into something of value and help a hurting family in the process, a very worthwhile goal, don?t you think?

So what do I do, you ask? First write a description and location of what it is you are selling. Make sure you provide pricing, contact information and any other pertinent facts about your offer the potential buyer should know. Don?t forget to let them know you already have done your ?homework? and can deliver the property to them quickly and how that will be done. Remember, they are making scores of decisions at a very stressful time and others will be trying to convince them that even though the cost will be greater than what you would charge them for an almost the identical thing, it would be easier to buy from them the professionals. Besides, most states prevent cemeteries and funeral directors from selling already owned property under ?sale for speculation laws?. They can however pass on information to a buyer from you about your offer.

Once you have your listing done get into the hands of those professionals who are involved with death care on a regular basis: clergy, social service professionals, funeral directors, nursing homes, hospices, trust accountants, financial and retirement specialists and estate attorneys, to name a few. This should be handled delicately but if you are providing a really good value to a family who is faced with the ever-increasing cost, the effort will be appreciated. You should be prepared to revisit, write or phone those professionals you make aware of your property every six months or so. Remember, if you don?t stay on top of it nobody else will.

Although the classifieds won?t help you much, you should register with one or several of the established Internet listing services available for private owners to list their property, goods and services. The pricing is as varied as the services and exposure. You should be listing with a service that provides potential buyers with a large listing of properties and seller with the least costly and most flexible arrangements. Being able to change your ad at any time and as easily as possible is must. Since time between listing and selling could be months or years you may not like having to pay a renewal fee every three or four months to maintain your listing, unless your getting something in addition to the listing. To find one of these listing services, try running a ?cemetery lots for sale? Google or Yahoo Search like a buyer might. Make sure, however there are plenty of properties and cemeteries being listed. Don?t just list because it?s cheap or free. A professional service will have literally thousands of listings.

As this new market develops, the aging ?Baby Boomer? population nearly insures this; it will provide a less costly purchase to families now without any alternatives. You will then have turned your white elephant into something of value.

About the Author

The author writes and studies marketing and consumer trends in deathcare around the world. His industry experience includes some of the world's largest deathcare providers.