And they?re not completely wrong ? there is a parallel. But a parallel is not a cause. It?s just one facet of the relationship between blogs and getting better results in Yahoo, Google and MSN.

Their frequency of updates had something to do with their rankings, yes. But it is not what guarantees they get spidered ? and if the blog isn?t set up to take advantage of the visit from the search engine spiders, they don?t get listed.

To begin to have an understanding of how to get similar results for your site, you have to look at the bigger picture. Spam-pinging isn?t going to do it, and as I?ve said in other articles, there are other ethical, faster, simpler ways to do this.

So what is this bigger picture?

First of all, blogs have a natural tendency to rank higher in search engines because they

Have well-structured site architecture

Make use of anchor text linking

Are well linked,

Are frequently updated, and,

Are focused tightly around a narrow theme, among other things.

Couple this with the ease of being able to get one-way links from several sites favored by the search engines, and you have two-thirds of the formula for a well-ranked blog.

However, just because these sites appear on publicly displayed ping notification lists and other sites that keep abreast of blog updates, this doesn?t mean that you can get away with pinging them without updating your site.

It also doesn?t mean that sites that have authentically updated and sent pings will appear in Google, Yahoo or MSN simply from being frequently updated.

The good news is, you don?t need to deluge the ping sites to get noticed. Doing so is often a waste of time, and may be a harmful one.

Your best bet for now is to continue to achieve your natural search engine position through blogging, basic search engine optimization, and a common sense approach to frequent updates.

And yes, by the way, there IS an ethical way to get into search engines and achieve high rankings with a blog, but it?s not a matter of volume. It?s more a matter of timing, supply and demand. But explaining that process takes a level of detail and an amount of space not available here.

Copyright 2005 Tinu AbayomiPaul

About The Author

Read about real, ethical back doors to higher rankings that the search engines actually encourage you to use, free at http://www.freetraffictip.com/goblog.