Blogging provides a way for companies and customers to meet on common ground to talk about what excites them and makes them tick. It also allows them to closely track where and under what circumstances their products are being talked about online.

Today, blogging continues to grow at a swift pace with more than 400,000 posts added per day and 12,000 new blogs being created every day. Millions of people look to blogs for a good laugh, a great idea, a fantastic tip or an instant analysis. The blogosphere doubles in size every 5 months, allowing anyone, anywhere, in any language, to make their mark in the world to share their ideas, passion and products.

'Blog' was the word of the year for 2004 according to Merriam-Webster, the famous dictionary publisher. The year 2004 marked a turning point for blogs as a sought after media format. Now it was seen as a venue for gathering large audiences of devoted readers who used blogs to supplement, compliment and fact-check their nightly news.

My favorite milestone for blogging was when 'Blogs' appeared as a category on the Jeopardy game show. I'll take blogging for one thousand, Alex!

About The Author

Andy Wibbels is a blogging evangelist and creator of the Easy Bake Weblogs seminar that has helped hundreds of small businesses all over the world leverage blogs and RSS news feeds to increase profits and save time. You can download his free special report on business and blogs at http://easybakeweblogs.com/.

(C) 2005 Andy Wibbels.

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