1. Well branded design that has clear hierarchy and your message is communicated clearly

2. Well thought out architecture and navigation system

3. The proper choice of programming for back end, for example data base for future growth and updating of the site

4. If it is an Ecomerce site, shopping cart system that is easy to use and securre

5. The proper use of markup (HTML): only structural tags in the HTML, use of CSS, proper use of structural tags in the layout ( tag order in a document for example).

6. User friendly site that is proven and tested to work with your audience

7. Search engine opotimized site

8. Well structured and easy to updat

9. Clear documentation how the site was constructed for future staff member to follow the logic beyond it

10. Autmoatically printable with CSS media type linked files

11. Web standard compliant site

HTML pages are just simple text documents

Web design is more or less about creating HTML pages. Html pages are just simple text documents that use special 'key-words' called tags. To make a long story short, simple text documents are so easy to create and manipulate that hand-held devices can easily view them! Oh, and just in case it's not clear, even the most powerful handheld PDA's (personal digital assistant) only have a small fraction of the power/speed of the slowest of desktop computers or laptops.

Yes, there are images that have to be created and inserted into your pages, and we all know that image manipulation can really take a lot of computer power. This is true in print work (where images have to be much heavier) but it doesn't apply to web design because images used in web pages (Gif's, Jpeg's and PNG's) have to be made really light so that they don't take forever to download. In a nutshell, what this all means is that images only need a lot of juice if they are heavy images. Recommended PPI (DPI) of 72 to 76, a big contrast to the usual 300 DPI when working in the print world.

Call us, we?ll help you. www,gkdesign.com

About The Author

V?sken Kalayjian is the president of Glazer and Kalayjian, Inc.
GK namebase is its naming and branding division

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