| |
|
|
Topics |
|
|
 |
|
| |
|
| |
| |
|
|
| Book Summary: The Brand Called You |
|
| |
Book Summary: The Brand Called You
This article is based on the following book:
The Brand Called You:
?The Ultimate Brand-Building and Business Development
Handbook to Transform Anyone Into an Indispensable Personal
Brand?
By Peter Montoya
Published by Personal Branding Press 2003
ISBN 0967450659
278 pages
What does it mean to consider yourself a brand? When Ralph
Lifshitz wanted to become a famous fashion designer, he
didn?t start by working 24 hours a day designing clothes.
The first thing he did was to change his name to Ralph
Lauren. Branding seeks to create a better perception. Not
a better product. So your role is to make the changes
necessary to create a better perception. The principles for
creating a ?Personal Brand? are spelled out in great detail
in ?The Brand Called You.? In this book, you will understand,
too, that it?s not enough ?to understand the principles.?
What you will need further is the flexibility of mind to
actually adopt and use these principles.
This book is about more than helping you survive your first
year of business. It?s also about getting out of your
?survival mode? and turning your business into a consistent
profit-making venture. It?s about reaching the potential
you know your business has. Most of all, it?s about your
branding being as strong as your skills, and making more
money than you ever thought possible.
By: Regine P. Azurin and Yvette Pantilla
http://www.bizsum.com
"A Lot Of Great Books....Too Little Time To Read"
Free Book Summaries Of Latest Bestsellers for Busy
Executives and Entrepreneurs
Mailto: mailto:freearticle@bizsum.com
BusinessSummaries is a BusinessSummaries.com service.
(c) Copyright 2001- 2005 ,BusinessSummaries.com -
Wisdom In A Nutshell
About the Author Regine Azurin is the President of BusinessSummaries.com, a company that provides business book summaries of the latest bestsellers for busy executives and entrepreneurs.
|
| Category
branding online products |
Author
David Gabbitas |
Add To Favorites |
Print This Article |
Email Article To A Friend |
|
|
|
| |
|
|
|
| |
|
|
|
|
|
| |
|
| |
| |
|
|
|
| |
| Most
Searched Keywords and Information topics |
|
acne treatment, adventure, mountains, climbing , advertising, online marketing, alternatives, conventional, baby care, parenting, baby names , bad credit, loan, insurance , beauty tips, free advice , blog, get traffic, books, , branding, celebrities, fashion, style, christmas celebration , clothes, coffee, recipes, computer, software, internet, copywriting, creativity, profits, dating, wedding, festivals, decorating, crafts, hobbies, designing, arts, earning, affiliate programs , employment, jobs, careers, ezine, writers, financial crime, fraud , Health fitness, dieting, health, weight loss, aerobics, Holiday events, flying, Home business, ebooks, blogs , Hotel, Resorts, internet connection-broadband , kids, safety, entertainment, cartoons, live concerts, shows, radio, online tv, skills, leadership , Mental health, stress, fitness , online auctions, bids, bidding, online business, home based business, pets, dogs, cats, Programming, PHP, ASP, webmasters, Real estate, building, contractors, recipes, cooking tips, relationships, horoscope, astrology, self improvement tips, skin care, cosmetic surgery, sports, games, study, college, degrees, tips, , training, coaching, networking, travel, entertainment, fun, travel, automobiles, vehicles , travel trip, asia, tv, movies, digital cameras, awards, web design, webmasters, programmers, website, audio streaming, marketing , winning over competitors, competition, |
| |
Home
| Submit
Articles | Search
| Random
Article | Members
| Sitemap
Copyright © SBPals.com,
2006. All Rights Reserved |
|
