Search engine submission is definitely a worthwhile project and considering a good listing will bring you daily and continuing free traffic I suggest you spend a bit of time perfecting this method. I use Web Position Gold software to automate my submissions and prepare my pages for submission. This cuts down in hours of work and I would certainly recommend any budding business owners to get a copy. To learn more about Webposition Gold visit this link:

http://www.webpositiongolddownloads.com

I have also paid for a listing to Yahoo's directory. At $299 per year this may sound very expensive to some but the traffic I have gotten from this listing paid for the submission within a short period of time.

Pay per click advertising is another good advertising resource to drive TARGETED traffic to your site. First figure out how much you can afford to pay per visitor to your site. For instance if you make a sale every 100 visitors and your product costs $20 then if you paid 20 cents per visitor you would break even. The reality is of course that you can get visitors for much less than 20 cents and I have many keyword phrases that will send visitors to my site for 1 cent each. If you can find a few good keyword phrases at a profitable price then you will do well. Two good PPCSEs to start with and that I use are Overture.com and Findwhat.com.

Ezine advertising is by far the best form of advertising and more importantly is reasonably priced. From my own experience a solo or top spot ad are the most effective and will return more visitors for the price. For a good list of ezines visit:

http://www.directoryofezines.com/

A word of WARNING before closing this article: If you want to keep your business and your reputation intact then NEVER EVER use bulk email advertising. It just isn't worth the risk. The hassle that you will get from sending out unsolicited email to 1000s of untargeted prospects will bring your business down in the long run. There are enough forms of advertising listed here to keep you going for a long time. Don't waste your time on unproductive and senseless SPAMMING.

I wish you all the best in your efforts:-)

Copyright 2004 Mal Keenan

Mal Keenan is editor and publisher of Home Business Tips Newsletter: http://www.home-business-tips-newsletter.com/

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