* Most sites have a poor tracking mechanism. It is essential that you track all business activities. Accurate record keeping is crucial. There are many software tools, discussed earlier in this chapter, than can automate your record keeping process with minimal error.

* A 'mall' site is best used as a central hub to send visitors to your other domains. As a main or only site, unfocused mall sites don't get traffic from the engines, and they don't convert well to sales. Highly focused theme sites attract traffic and sales.

* Offline advertising may not be effective. A lot of money and effort should not be wasted on offline advertising. Most people rarely check websites that are advertised in local magazines or newspapers.

* Avoid focus on animated banner ads. These simply use up bandwidth, thus making web pages load slower.

* While advertising do not degrade other competitors. It is recommended that you highlight your products' uniqueness and superiority but never mortify other products.

* Banners or text links that expire are guaranteed to eventually send your visitor to a broken link or show a broken graphic on your page. Time sensitive advertising is best used only in email advertising campaigns.

* Never put affiliate links on your homepage. This is similar to asking your visitors to leave immediately. Give them a chance to browse, sign up for your newsletter and decide that they'd like to come back to your place before introducing them to your affiliates.

* Technology changes with amazing speed. To keep up with this rapidly evolving industry, you must invest time and money in research. The investment is a tax write-off, and will pay you back many times over in additional revenue.

Hopefully this list has proven helpful to you and has shown you some red flags to avoid when it comes time to promote your own affiliate site. Good luck and take care. = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =
About the Author

Clive Harman is a professional trainer with 38 years experience and has just published a no-holds-barred, tell-all, never-revealed before training programme that will lead you Step-by-Step through the mine field of Internet Marketing but - Hurry there's only 250 openings! Plus save $100 on this training course! http://www.cliveharman.com/t/im.html