Or let's combine the one above headline with the If... then approach...

* If you want a mechanic who guarantees they'll fix your car, here are 7 good reasons why you should call Scott's mechanics right away...

Remember, come up with 30-50 of your own... circle the 5 you like the best and then nut it all down to your one headline of choice.

And if you're smarter still, you'll take 2 or 3 headlines and test them against each other. Why? Because even the greatest advertising men in the world cannot always pick the best headline.

The only way of truly knowing what will work is by using the headline to advertise your products and services... and see if your customers respond with their wallets.

Because that's worth more than all the opinions in the world - right?

About The Author

Scott Bywater is a professional direct response copywriter and the author of Cash-Flow Advertising. To get access to his highly prized complimentary copy of his special report '7 Ways To Boost Your Turnover... No Matter What The Economy' (valued at $29.95) and a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover how to write ads and sales letters to get people lining up and almost begging you to take their money, jump onto his web site at http://www.copywritingthatsells.com.au