6) Free gifts or Bonus - The audience attending the conference can be given gifts - after all they are investing there time for the presentation. The website can also offer several incentives to the visitors and lure her to visit again and again. Free ebooks, subscription to newsletters, links to related resources, articles and additional information are some of the simplest incentives that can be offered to the visitor.

7) Anticipate Questions - When a question is put up to the spokesperson, she should accept it with understanding showing that she had been expecting the question and was prepared to answer it. This approach will re-assure the audience as they develop the feeling that "everything has been taken care of". While designing a website anticipated questions should be compiled and answers should be provided. It may be helpful to provide separate pages displaying common questions and answers.

8) Testimonials - After the end of the presentation, very few people are likely to sign-up immediately. Those who are still interested after the presentation would like to take some time to decide. They are likely to seek additional information and confirmation of the information already provided. The spokesperson should clearly spell out how easy it would be to get any further information. Visitors to the website often re-visit several times before they take any decision, particularly the decisions involving money transaction. Testimonials and endorsements appearing on the website are very effective in getting a favorable response from the visitors.

9) Follow-Up - During a presentation it is common practice to register the names and other details of the participants. This information can be used to follow-up with them by sending further messages. The website should be used to perform a very important function of capturing names and e-mail addresses of interested persons for following-up with them.

Thinking of website as a spokesperson adds a human dimension with which we are more familiar. Reviewing your website from a new angle can reveal ways of improving it.

Copyright 2004 Sanjay Johari

Sanjay Johari is an engineer with vast industrial experience. His website contains information, ebooks, articles, opportunities and other resources for home based business. Visit his website at: http://www.sanjay-j.com. Mailto: articles@sanjay-j.com.