Strategy #6 - Winning Hearts and Minds

Include emotional words in your advertisements. Use ones like love, security, relief, freedom, happy, satisfaction, fun, etc.

Strategy #7 - That's Two Thumbs?Way Up

Ask people online to review your web site. Positive comments or negative, they're all good! Someone who gives positive feedback is now a likely customer. Negative comments aren't published, of course, but they can be used as springboards to improve your web site.

Strategy #8 - Do What You're Good At

Too many professionals get overloaded doing things that don't make money and don't further business. Instead of trying to be a one-man-band, outsource part of your workload: secretarial work, accounting, marketing, etc. In addition to giving yourself more time to do what you're good at, outsourcing relieves you of tax reporting, health benefits, etc.

Strategy #9 - One From Column A, Two From Column B

Combine a product and service together in a package deal. If you're selling a book, offer an hour of consulting with it. If you install roofing, offer a combination package with rain gutters. To make the deal irresistible, the combination price must be significantly lower than "if purchased individually."

New ideas are usually the difference between success and failure. Remember to take a little time out of to brainstorm. It's time well-spent!

Copyright 2004 Quick Turn Marketing International, Ltd.

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