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| 7 crucial Customer Reciprocation strategies to super-charge affiliate profits |
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7 crucial Customer Reciprocation strategies to super-charge affiliate profits
Copyright 2005 Michael Lever
You've probably heard the Internet gurus mention Customer
Reciprocation as a powerful way to profit from the purchase
intentions of other affiliates. What many of them fail to
mention is the strategies they themselves use to make Customer
Reciprocation work in their favour.
It is like comparing the novice share investor who buys and
sells shares, with a stock market guru who uses gearing,
derivatives, futures, and hedging to manage their stocks.
In this article I will explain the strategies these
"super-affiliates" use in simple easy to understand language. By
adopting them, you too will have the upper hand and the
affiliate game will become somewhat fairer.
If you are not fully familiar with Customer Reciprocation, it is
basically the process of someone becoming your customer when you
become theirs. It generally applies to affiliate marketers as
they can purchase through each other's referral URLs, but can
also be used by online merchants.
Lets level the playing field and get you set to super-charge
your affiliate profits.
#1) Let someone else do the mundane work for you. Register your
purchase intention with a Customer Acquisition Exchange before
you shop at your preferred merchant store. This is by far the
easiest way to find an affiliate of that merchant willing to
purchase from you. It is an extremely cost effective way to find
paying customers. Think of them like Internet dating services
without the imperfections of dishonest body measurements and
cliched interests.
#2) Direct the traffic. Prioritise your referral URLs to direct
reciprocal customers/exchange partners to merchants that pay you
higher commissions. As there are probably hundreds of affiliates
you can purchase your intended products through, it makes sense
to reciprocate with one that has a purchase intention with a
merchant that pays you better. Be careful, however, not to
eliminate high demand merchants, as you may miss out on sales.
#3) Maximize return on investment (ROI). Use a Customer
Acquisition Exchange that adopts a Cost Per Acquisition
(CPA/PPA) model. This way you won't pay until you receive your
customer/commission.
#4) Move with speed. Ensure your exchange service allows
deferred compensation so you can purchase what you want at a
time that suits you. This is a powerful way to drive customers
to higher paying merchants as you are extending your search
period. $400 commission next month is better than $10 commission
today.
#5) Work smarter. Monitor your merchants Customer Reciprocation
success rate. Your Customer Acquisition Exchange will be able to
provide you with statistics of which ones have the highest
demand and conversion rate (CVR). Check their payouts and invest
your efforts accordingly.
#6) Do your research. Find a Customer Acquisition Exchange that
allows you to monitor the demand and conversion rate of
merchants you are not an affiliate of. Join the top performers
and take advantage of the additional sales.
#7) Create the market. Encourage other affiliates to use
Customer Reciprocation. This will increase activity resulting in
less wait and more sales/commission for you.
I hope you enjoyed reading this article and feel excited about
applying the strategies you've learnt. If you know someone who
would also benefit from learning these, please share the
knowledge by forwarding this article to them.
Regards Michael Lever
About the author:
Michael Lever is a co-founder and CEO of SpinningTornado.com, an
independent company offering unbiased tools and services to help
affiliate and network marketers build profitable online
businesses. http://www.SpinningTornado.com Partnering affiliates
the world over.
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| Category
earning with affiliate programs |
Author
David Gabbitas |
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