The companies that make money are the ones who let someone with basic math skills run the advertising department!

** People don't buy refrigerators online! **

That's right, most people don't buy refrigerators online, but to look at the way some companies operate, you'd swear they did.

Here's how people use the Web to buy a refrigerator (or any other major purchase): they go online, research different models and prices, look for a local store, go to the store, and buy one.

Companies that use the web to make money (instead of wasting it by the bucket-load) understand the difference between closing the sale online and providing information that leads to making the sale at a physical location.

** The quick and the dead! **

People who buy online have little or no patience.

They go online to get information NOW, or to place an order NOW, or to get their questions answered NOW!

The online world is a "right NOW" world, where wait times get measured in seconds and people get mighty testy if their needs don't get met immediately.

Speed, not size, determines the victor in e-commerce because the businesses that meet people's immediate expectations as quickly as possible (if not faster) ultimately win.

Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links...

Need MORE TRAFFIC to your website or affiliate links? "Turn Words Into Traffic" reveals the secrets for driving Thousands of NEW visitors to your website or affiliate links... without spending a dime on advertising! Click Here> http://www.turnwordsintotraffic.com