Send them to networking contacts. If you?re a caterer and you?ve written an article on planning parties for healthy eaters, share the article with a nutritionist or trainer you know.

Use them to spark press releases. Did a new industry development lead you to do a couple of hours of research and writing for an article? Consider that development?s newsworthiness. Might it make a story? Try turning it into a press release for local media outlets and provide your newsletter article as an example of your approach.

Republish a selection as a booklet. Gather articles that seem complimentary and publish them as a pamphlet. You can distribute this selection free as a special promotion or offer it for sale. Either way, be sure it addresses a specific customer for maximum impact.

Put your articles to work and watch the impact of your newsletter grow exponentially!

About the Author

At The Write Exposure, Jessica Albon helps companies attract and retain customers with powerful newsletters. At http://www.designdoodles.com they reveal the secrets behind newsletter success.