NOTE: The show wanted the sexy celebrity angle, but Robert could have bridged to the information he thought was important with a phrase such as *Mistakes can happen to anyone, including celebrities like Michael Jackson. To prevent these mishaps for yourself you can*...and then he could have delivered the key points he wanted to cover such as the importance of a good anesthesiologist.

5. Follow the host's lead *and* make your points

*Yes, I could have diverted the conversation and tried to say what I thought needed to be said, but one has to weigh the benefit of taking that path and possibly being disfavored by the program and hence not be welcomed back or just going with the flow knowing that just *being there* and having the cover of the book flashed on screen is quite satisfactory for my purposes of promoting the book.*

NOTE: You can satisfy the host and yourself by balancing the information with what the host wants and what you want. If you transition gracefully by taking a few seconds to comment on their question and then a few seconds to focus on your point everyone will be satisfied.

6. Let the host and show promote your product

*Another unanticipated plus of appearing on the program was that during the entire day, the interview segment was promoted heavily and the repetition of my name throughout the day was a bonus that cannot be disregarded. I saw each hourly announcement as a *free advertisement.* I was happy.

Bottom line: Breathing or not breathing, dead or alive, being a guest on a nationally televised interview -- regardless of the quality of the interview--is worthwhile to any author or public figure. And, it is fun and a memorable experience for those of us from outside the media world. The producers liked the segment and, after all, it is their show.*

NOTE: Often times guests are overly promotional in an effort to make the most of their on-air time. You won't be invited back if you plug yourself or your product obviously. Find out ahead of time how your product will be positioned on the show. Let the host do the promoting. Your job is to give great information about the product, service or cause that incites your audience to take action.

BEFORE the show, and at the time your booking is confirmed, ask that your website, 800# etc. be displayed on the screen (this is called a chyron). Realize though, that some shows have policies not to do this. Ask also how your product will be positioned on the show. Always bring your product with you in the event they've lost the one you sent. This will insure that your product will get the publicity that you want. Better yet, if you can create interactive scenes that involve your product that are entertaining and witty you will be a hero.

7. Enjoy the recognition and propose a new segment

*Finally, and probably most importantly, my 87 year old parents thought I *looked very good on TV.* They liked my suit and tie selection. So, everyone was happy!*

NOTE: Make your parents proud. The kind of exposure you receive on national shows is invaluable for credibility -- with your parents, competition, clients, and other national shows. And you can increase your recognition by calling up other talk shows and suggesting a different angle of the topic you just covered. Also, while you're in studio propose another segment with a totally new angle. The time to pitch a segment is right then when everyone is happy with your appearance. Try and get a committed date on the spot.
About the Author

Harrow's clients, (rock star wives to voodoo priestesses to doctors and millionaires), have appeared on Oprah, 60 Minutes, GMA, 20/20, Larry King Live. Don't miss your chance to appear on top TV talk shows. In this special report discover what it takes to make the cut when you get that coveted call from the producer at: http://tinyurl.com/dyq5